Diasorin · 3 hours ago
Senior Manager, Global Strategic Marketing
Austin, TX
Full-time
Onsite
Senior Level, Lead/Staff
$143K/yr - $215K/yr
10+ years expDiasorin is a global leader in diagnostic solutions dedicated to improving healthcare worldwide. The Senior Manager, Global Strategic Marketing will work with leadership on initiatives to develop and set global strategic direction for current and future portfolios, while ensuring future products meet critical stakeholder needs to drive commercial success.
BiotechnologyHealth Diagnostics
Responsibilities
Work with Global Marketing, Product management and with Scientific Affairs to identify and assess adjacent and emerging market opportunities and build business cases to determine and prioritize value of potential new opportunities
Partner with R&D to define competitive and differentiative application that would leverage our technology or potential technology enhancements, as well as develop and acquire technologies required to successfully develop products to capture new market opportunities
Execute cross-functional market research and VOC programs to assess unmet customer needs in new markets
Develop a structured approach and governance for the “ideation”phase, in order to ensure continuous generation and prioritization of new ideas that create value for the organization
Partner with the Global Product marketing team, to ensure consistency in the idea assessment and business case preparation, and to unsure a “comprehensive” view that goes beyond portfolio to achieve more holistic solutions
Lead/Partner with the Global Marketing and R&D teams to develop and define market, business, and customer requirements for new markets and new products
Conduct regular data collection and analytics to ensure up to date understanding of the market and market dynamics, of market sizes and growth, of competition plans and performances. Analyze The financial performances of Diasorin
Act as the collection point of external data from several sources (financial disclosures, reports, databases, tradeshows, genomweb,…) and build a repository easy to use to ensure smooth socialization of the actionable knowledge
Facilitate the creation of a strategic and aspirational Long-term-plan, providing critical inputs, data and framework for the marketing function contributing to the effort
Build an effective set of tools to represent in actionable way the market conditions and the Diasorin performance compared to market
Contribute to business intelligence activities, including analyzing market trends, emerging technologies, and competitor activities to identify opportunities for growth and enable effective business threat mitigation
Communicate issues and status on initiatives to senior management and recommend appropriate strategies
Develop and update long-term portfolio strategy on a regular basis with supporting business case-based market analyses
As appropriate, coach, mentor and develop staff; Ensure team’s Marketing processes are defined and updated to maintain best practices
Build long-term global sales forecasts by using a sound financial model supported by data and assumptions; Execute standardized approach to market financial models in partnership with the Global marketing team and the Finance team
Ensure effective communication and interfaces with executives, sales and regional marketing, PMO, scientific affairs
Establish a deep understanding of the competition and market dynamics for the molecular diagnostics market
Work with relevant members of our global teams to ensure solutions to global customer needs/challenges are incorporated into Luminex offerings, wherever appropriate
Serve as a positive spokesperson for the company and the business, both internally and externally
Qualification
Required
Bachelor's Degree in Molecular Biology, Genetics, or a related scientific field or Business or Marketing required
10+ Years of Full-time, professional work experience in healthcare technology, with experience in multiple functions including Marketing, Sales, project management, strategic planning, and business development required
5+ Years experience with market analysis and voice of customer primary research required
5+ Years demonstrated track record of developing portfolio plans and corporate strategies required
5+ Years strong analytic skills and ability to tie together detailed analyses to inform executive-level strategic decisions required
5+ Years overall competency level in analyzing market data and trends and preparing appropriate related reports required
5+ Years experience in successfully launching and managing products into clinical and/or research laboratory markets required
5+ Years demonstrated effective collaboration in matrixed or highly cross-functional business settings required
2+ Years experience with and knowledge of the global healthcare regulatory and reimbursement environment required
5+ Years experience working within a quality-systems environment and development of products under design control required
5+ Years thriving in an environment of having responsibility for managing multiple, evolving priorities required
2+ Years with a blend of entrepreneurial and large company experience; Someone who has previously established and implemented effective Marketing programs for a rapidly expanding business required
Strong interpersonal and communication skills for building and maintaining both internal and external relationships required
Excellent oral and written communication skills (with all levels within the organization), including diplomacy and negotiation skills required
Self-starter, enthusiastic and strategic thinker with a bias for action required
Self-confident with a strong work ethic required
Executive presence mandatory required
Goal-oriented individual with demonstrated record of achievement required
Strong leadership skills and ability to build consensus and momentum around a shared vision required
Ability to indirectly manage team of individuals inclusive of product management, R&D, manufacturing, partnerships, regulatory/compliance, etc. required
Strong computer skills, including Microsoft Outlook, PowerPoint, Excel, SharePoint, and Word required
Preferred
Master's Degree or additional business training/certification preferred
2+ Years diagnostic product and research lab Marketing experience, preferably with understanding and knowledge of the US and global infectious disease diagnostic markets, with strong experience developing customer and product requirements preferred
5+ Years experience and knowledge of IVD development and commercialization process preferred
Demonstrated Marketing excellence in strategic planning, portfolio planning, life cycle management, market research, segmentation and analytics, and communication planning preferred
Overall competency level in analyzing market data and trends and preparing appropriate, detail-oriented reports preferred
Benefits
Comprehensive plan of health benefits
Retirement and financial wellbeing
Time off programs
Wellbeing support and perks
Annual incentive program
Company
Diasorin
DiaSorin is an Italian multinational Group and a global leader in the market for in vitro diagnostics
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Doug Schuenke
CFO and VP Finance
Davide Marietta
Corporate CIO
Recent News
2026-01-23
2025-12-29
Company data provided by crunchbase