Undisclosed · 10 hours ago
Marketing Director
Undisclosed company is seeking a Director of Marketing to lead the development and execution of a comprehensive marketing strategy that drives brand awareness, demand generation, and revenue growth. This role involves building scalable marketing programs and collaborating with various departments to position the company for sustained growth and market leadership.
Financial Services
Responsibilities
Own and evolve the company’s marketing strategy to support overall business, growth, and revenue objectives
Lead the planning and execution of integrated marketing programs across demand generation, brand, content, lifecycle, and product marketing
Partner with executive leadership to align marketing priorities with company strategy, revenue targets, and go-to-market plans
Drive demand generation efforts across inbound and outbound channels, including digital, content, events, partnerships, and campaigns
Collaborate closely with Sales and Revenue teams to optimize funnel performance, lead quality, and pipeline contribution
Establish and manage marketing KPIs, dashboards, and reporting to measure performance, ROI, and attribution
Oversee positioning, messaging, and narrative development to ensure consistent and compelling brand presence
Lead product marketing initiatives, including launches, value propositions, competitive positioning, and enablement materials
Manage marketing budgets, tools, agencies, and vendors to maximize efficiency and impact
Build, mentor, and scale a high-performing marketing team, fostering a culture of ownership, experimentation, and continuous improvement
Qualification
Required
Proven experience building and scaling marketing functions in high-growth organizations
Deep understanding of demand generation, brand strategy, and go-to-market execution
Strong analytical mindset with experience defining KPIs, attribution models, and performance dashboards
Experience partnering closely with Sales to drive pipeline, conversion, and revenue outcomes
Excellent leadership and people management skills with the ability to develop and inspire teams
Strong communication and storytelling skills, with executive-level presentation capability
High degree of ownership, adaptability, and comfort operating in ambiguous environments
Preferred
8–12+ years of experience in Marketing, Growth, or Go-to-Market leadership roles
Experience in technology, SaaS, or product-led organizations
Prior experience leading integrated marketing teams across demand, brand, and product marketing
Exposure to scaling go-to-market motions, new market entry, or category creation
Experience managing distributed or remote marketing teams