Apply on Employer Site

Adbakx · 14 hours ago

Salesforce Data Cloud & Personalization Consultant

United States

Contract

Remote

Mid Level

Adbakx is seeking a Salesforce Customer Data Platform & Personalization Functional Consultant. The role involves supporting the design and implementation of customer data unification and personalized digital experiences while collaborating with technical teams and ensuring business adoption of the solutions.

ConsultingInformation TechnologyProfessional ServicesStaffing Agency

Growth Opportunities

H1B Sponsor Likely

Hiring Manager

Priya Reddy J

Responsibilities

Customer Data Platform & Personalization Functional Consultant experience

Experience working with Salesforce Data Cloud (preferred) or other CDPs

Ability to support design, implementation, and business adoption of customer data unification, segmentation, and personalized digital experiences

Experience gathering requirements and translating them into functional specifications

Ability to define and document business rules for identity resolution, consent management, data unification, customer lifecycle, and segmentation logic

Experience partnering with technical teams to validate data ingestion from systems such as BigQuery, Salesforce CRM, Salesforce Marketing Cloud, and website platforms including AEM, Hybris, and React SPA

Experience leading functional design for customer journeys and personalization treatments

Ability to conduct UAT, create training materials, support change management, and ensure business adoption of CDP and personalization capabilities

Strong functional understanding of CDP concepts including customer profile unification, identity strategy, calculated insights, and data model design

Functional expertise in Salesforce Personalization (Interaction Studio), including journey logic, triggers, decision rules, segmentation, and content personalization use cases

Working knowledge of Salesforce Marketing Cloud for audience activation and journey orchestration

Salesforce Data Cloud Consultant certification (preferred)

Salesforce Personalization Accredited Professional certification (preferred)

Salesforce Marketing Cloud Consultant certification (preferred)

Qualification

Salesforce Data CloudCustomer Data PlatformSalesforce PersonalizationSalesforce Marketing CloudData unificationIdentity resolutionSegmentation logicFunctional designUATChange managementTraining materialsBigQueryAEMHybrisReact SPACertification

Required