Chobani · 8 hours ago
Director, Social Media
New York, NY
Full-time
Onsite
Director/Executive
$140K/yr - $260K/yr
10+ years expChobani is seeking a visionary Director, Social Media to lead our social media strategy and execution across all platforms. This leader will drive engagement, innovation, and brand loyalty while ensuring our voice remains authentic and aligned with our mission.
Food and BeverageFood ProcessingManufacturing
Responsibilities
Define a new approach to Social for Chobani, leveraging user-generated content, creator ecosystems, community participation, and cultural moments, including major platforms like sports and soccer, connected with sampling and consumer passion points
Develop and implement a holistic social media strategy balancing brand storytelling with measurable ROI-driven tactics to drive growth across platforms (Instagram, TikTok, LinkedIn, X, Facebook, Youtube, etc.)
Lead the social strategy for Chobani’s biggest cultural platforms and partnerships, including U.S. Soccer and “Feed the Dream,” ensuring always-on storytelling, tentpole moments, athlete/creator integration, and community participation all ladder back to the brand
Build a scalable social ecosystem that connects: Brand storytelling; community & fandom; Athletes, creators, and partners; product, purpose, and cultural relevance
Drive Brand Governance in Social to protect brand reputation while leaning into organic, culturally relevant and community-driven content
Build a roadmap that combines strategic vision with actionable steps, ensuring Chobani’s social presence, including major platforms like Soccer, drives real business impact
Collaborate with Marketing, Communications, Creative Partnerships, and Digital teams to ensure cohesive messaging and integrated storytelling across brand, product, and partnerships
Manage agency relationships and partnerships with creators, influencers, athletes and cultural partners
Monitor trends, data analytics, and performance metrics to optimize content, campaign effectiveness, and platform strategy
Present reports and insights to senior leadership including performance of major platforms such as Soccer, making data-driven recommendations
Champion a culture of testing and learning to continuously refine strategies, formats, and creative approaches
Qualification
Required
10+ years of experience in social media marketing, with at least 3 years in a leadership role
Bachelor's degree in Marketing, Communications, or a related field
Hands-on approach to Social, with strong daily/weekly operating rhythm and detail orientation
Proven track record of driving social growth for consumer brands, preferable in CPG, lifestyle, or culturally relevant brands
Experience leading large cultural platforms, partnerships, or communities (sports, entertainment, creators, or fandom-driven ecosystems strongly preferred)
Deep expertise in platform-specific strategies for TikTok, Instagram, X, LinkedIn, YoutTube, and emerging platforms
Strong analytical skills with proficiency in social listening and analytical tools (e.g. Sprout Social, Brandwatch, Google Analytics)
Excellent communication, leadership, and cross-functional influence skills
Preferred
Experience leading large cultural platforms, partnerships, or communities (sports, entertainment, creators, or fandom-driven ecosystems strongly preferred)
Benefits
Medical
Dental
Vision coverage
Disability insurance
Health savings account
Flexible spending accounts
Tuition reimbursement
401k match of 100% on up to 5% of eligible pay
Fertility and childcare assistance
12 weeks of parental leave at full pay after six months of continuous employment
Wellness resources
Employee assistance program
Fitness discounts
Wellness reimbursement
On-site gym access (certain locations)
Monthly wellness newsletter
120 hours of paid time off
11 holidays
Paid volunteer time off
Company
Chobani
Chobani is a food company that produces and markets Greek yogurt crafted from natural ingredients.
1001-5000 employees
H1B Sponsorship
Chobani has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (11)
2024 (15)
2023 (9)
2022 (13)
2021 (7)
2020 (9)
Funding
Current Stage
Late StageTotal Funding
$2.55BKey Investors
TPG
2025-10-16Private Equity· $650M
2024-10-15Debt Financing· $650M
2024-01-11Debt Financing· $500M
Leadership Team
Hamdi Ulukaya
Founder and CEO
David Arena
Senior Vice President - Supply Chain Transformation and Enterprise Data Analytics
Recent News
2026-01-09
2025-11-23
Company data provided by crunchbase