Lyft · 18 hours ago
Digital Ad Ops Manager
New York, NY
Full-time
Hybrid
Mid Level
$98K/yr - $122K/yr
3+ years expLyft is a company focused on serving and connecting people through transportation. As a Digital Ad Ops Manager, you will support the internal sales team by managing and optimizing advertising campaigns while collaborating with various teams to enhance campaign performance and efficiency.
AppsMobile AppsRide SharingSoftwareTaxi ServiceTransportation
Responsibilities
Collaborate with advertisers to set up and launch advertising campaigns on the Lyft platform
Implement ad tags, tracking pixels, and other tracking mechanisms to ensure accurate campaign measurement
Set up, execute and optimize programmatic managed service campaigns
Partner with the Account Management Team to implement campaign changes to increase the performance of advertising campaigns, including click-through rates, conversion rates, and ROI
Analyze campaign data to identify opportunities for optimization and make data-driven recommendations
Conduct A/B testing of ad creatives, ad copy, and targeting parameters to enhance campaign performance
Ensure all ad creatives are displayed correctly and consistently across various devices and platforms
Launch Alpha and Beta campaigns in close partnership with our product teams
Troubleshoot and resolve any technical issues related to ad delivery and performance
Generate regular reports on campaign performance and provide insights to advertisers and internal teams
Utilize data to develop performance insights and recommendations for campaign improvements
Collaborate closely with Lyft Ads sales and account management teams to understand advertiser objectives and deliver on campaign goals
Stay updated on industry trends and Lyft's platform updates to incorporate best practices into campaigns
Ensure that all advertisements adhere to industry regulations and Lyft Ads advertising policies
Stay informed about changes in advertising regulations and update campaigns accordingly
Qualification
Required
BA/BS degree and 3+ years of digital advertising sales operations or campaign management experience required
Proficiency in ad management platforms, including programmatic advertising tools
Strong analytical skills and the ability to translate data into actionable insights
Excellent communication, interpersonal, and organizational skills
Must have high attention to detail, possess an ability to multitask and work well under pressure, be a critical and strategic thinker, and be self-motivated and proactive
Must demonstrate a keen interest and understanding of technology and have strong analytical skills and a deep interest in data-driven solutions to provide the best recommendations for our sales teams and clients
Must demonstrate proficiency with Google Sheets and complimentary tools as needed for the creation of ad pacing trackers and internal workbooks
Must demonstrate hands on experience and proficiency with ad serving solutions and programmatic platforms (DSP/SSP) to ensure accurate campaign set-up, delivery and reporting
Must be comfortable leading projects with limited direction or oversight
Preferred
Programmatic managed service experience preferred
Boostr experience is preferred
Benefits
Great medical, dental, and vision insurance options with additional programs available when enrolled
Mental health benefits
Family building benefits
Child care and pet benefits
401(k) plan with company match to help save for your future
In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
Subsidized commuter benefits
Monthly Lyft credits and complimentary Lyft Pink membership
Company
Lyft
Lyft is a leading ride-hailing service offering car rentals, bike, and scooter-sharing through its mobile app for convenient transportation.
5001-10000 employees
H1B Sponsorship
Lyft has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (137)
2024 (100)
2023 (132)
2022 (287)
2021 (266)
2020 (281)
Funding
Current Stage
Public CompanyTotal Funding
$5.76BKey Investors
FidelityMagna InternationalCapitalG
2025-09-03Post Ipo Debt· $450M
2024-02-21Post Ipo Debt· $400M
2021-02-01Post Ipo Equity
Leadership Team
David Risher
Chief Executive Officer
Erin Brewer
Chief Financial Officer
Recent News
2026-01-22
2026-01-22
2026-01-22
Company data provided by crunchbase