Melaleuca: The Wellness Company · 12 hours ago
Digital Communications Specialist
Melaleuca is a feel-good lifestyle brand committed to changing lives through innovative consumer products. They are seeking a Digital Communications Specialist II to manage and execute global digital communications, ensuring quality and timely delivery while driving strategic improvements in the function.
Responsibilities
Maintains ownership of assigned Digital Communications, including Emails, Web Alerts, SMS etc. and is responsible for content implementation, execution, quality checks and reporting on the executions to ensure timely and accurate execution
Understands and drives communications and its impact via tracking, reporting and analysis of emails for the team
Works closely with web design, IT, marketing, Sales and Development as an owner of their area of Communications
Leads and manages Interaction Studio (IS) including technology driven recommendations and Salesforce Automated Journeys
Ensures timely and accurate delivery of business-critical executions including IS trigger journeys as well as automation enhancements
Generates and delivers reports to show business improvements driven on a weekly/monthly basis in a presentable and easily read format
Works closely with Director and team to proactively drive strategic improvements for the Digital Communications function, initiates recommendations, supports automation and leads process improvement through initiative and action
Set up and manage digital communications in Email Studio, Mobile Studio, Automation Studio, & Journey Builder including independent measurement, reporting and executive level insights
Self-sufficient in all aspects of Digital Communications processes including generating reports/ pulling data from Salesforce
Accurately implement translations and localizations for all supported languages platforms
Works with Marketing, Business Development, Sales, and Analytics departments to gather appropriate information for the creation, implementation, and measurement of digital communications
Create emails to display results-oriented messaging leveraging Salesforce technology and HTML that is tagged for measurement using GA360 or other analytics tool
Ability to independently work across the organization and with software partners to implement solutions, troubleshoot problems and resolve issues
Responds promptly and accurately to intra-department and cross-department requests
Delivers data and metrics in an executive presentable format that can be easily distributed for consumption at all levels within the organization
Performs other duties as assigned or needed
Qualification
Required
5+ years of experience in Digital Marketing or eCommerce
Set up and manage digital communications in Email Studio, Mobile Studio, Automation Studio, & Journey Builder including independent measurement, reporting and executive level insights
Self-sufficient in all aspects of Digital Communications processes including generating reports/ pulling data from Salesforce
Accurately implement translations and localizations for all supported languages platforms
Works with Marketing, Business Development, Sales, and Analytics departments to gather appropriate information for the creation, implementation, and measurement of digital communications
Create emails to display results-oriented messaging leveraging Salesforce technology and HTML that is tagged for measurement using GA360 or other analytics tool
Ability to independently work across the organization and with software partners to implement solutions, troubleshoot problems and resolve issues
Responds promptly and accurately to intra-department and cross-department requests
Delivers data and metrics in an executive presentable format that can be easily distributed for consumption at all levels within the organization
Ability to operate against a set strategy and achieve measurable goals in a large organization
Understands fundamentals of digital content optimization
Ability to perform the essential duties and responsibilities with efficiency and accuracy
Thorough knowledge of company policies, procedures, and the company business model
Ability to work independently and professionally
Ability to maintain confidentiality of sensitive areas
General business skills
Preferred
Knowledge of Salesforce including Emails, Web alerts, SMS, Interaction Studio and content
Experience using Salesforce Marketing Cloud
Experience with the technical side of Salesforce; specifically, the ability to create Data Extensions, leverage APIs built by IT, and create journeys incorporating SFMC Einstein splits and send time optimization
Exceptional communication, editorial, “diplomatic”, and organizational skills
Knowledge of Adobe Creative Suite, HTML, Dreamweaver, and Microsoft Office
Company
Melaleuca: The Wellness Company
Melaleuca: The Wellness Company enhances the lives of those we touch by helping people reach their goals.
Funding
Current Stage
Late StageRecent News
2025-11-12
2024-02-22
Company data provided by crunchbase