Steyer For Governor · 9 hours ago
Digital Director
San Francisco, CA
Full-time
Onsite
Director/Executive
$190K/yr - $230K/yr
8+ years expSteyer For Governor is a campaign led by Tom Steyer, a Democrat running for Governor of California in 2026. The Digital Director will establish and execute a digital strategy to shape the campaign’s brand and drive voter engagement across the state.
Political Organization
Responsibilities
Develop and execute a comprehensive digital campaign strategy that aligns with the campaign’s goals, messaging, and overall objectives for communications and voter engagement
Advise the senior leadership and candidate on digital opportunities, risks, and emerging platforms and narratives
Manage, mentor, and lead the internal digital team and external consultants
Ensure the digital strategy brings the candidate's brand and core campaign messaging to key audiences online and is aligned with the broader campaign strategy
Oversee all digital content, including management of the campaign's website, social media accounts (e.g., X/Twitter, Instagram, Facebook, TikTok, YouTube, Substack), and email/SMS program
Ensure the candidate’s and campaign’s voice online aligns with the message strategy and reaches key audiences
Drive a compelling digital storytelling effort to translate complex policy issues into accessible, engaging, and persuasive content for diverse California audiences
Direct the rapid-response digital strategy, creating and deploying strategies quickly in response to news cycles and opposition attacks
Oversee the production of high-quality digital assets, including video production, and graphic design, ensuring a digital-first and platform-specific approach
Develop and implement strategies for digital organizing and mobilization, including list growth (email and SMS), volunteer recruitment, and driving online to offline actions
Manage the campaign’s use of digital tools and platforms (e.g., NGP/VAN) to integrate digital activities with eventual field operations and voter data
Identify, engage, and collaborate with influencers and key surrogates to engage target demographics
Manage and track key digital performance metrics (KPIs) across all channels, providing regular, data-driven reports and recommendations for optimization to campaign leadership
Ensure compliance with all state and federal digital disclosure and data privacy requirements
Qualification
Required
8+ years or 3 election cycles of experience managing digital communications and/or digital organizing for political campaigns, advocacy organizations, or elected officials
Experience working in electoral politics, large scale advocacy campaigning, or working at a creative agency on these types of campaigns
Proven ability to develop and execute a digital strategy under tight deadlines in a fast-paced environment
Proven track record generating creative content and outcome-driven digital programs that engage target online audiences
Mastery of social media, from audience development to content creation, and a strong grasp on emerging platforms
Exceptional written skills and an ability to moderate tone of voice across different platforms
Exceptional political judgment and demonstrated understanding of the political landscape in California
Strong team leadership and management skills, with experience overseeing staff and external vendors/consultants
Must be a self-starter, highly organized, and willing to work extended hours, including nights and weekends
Preferred
Proficiency in digital content creation tools and platforms (e.g., Adobe Creative Suite, video editing software) is a plus
Familiarity with political digital tools such as NGP/VAN, ActBlue, and various social media advertising platforms
Company
Steyer For Governor
Tom Steyer is a Democrat running for Governor of California in 2026 to tackle the single biggest challenge we face as a state: the Californians who built this state and make this state run can’t afford to live in California anymore.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase