Paid Media Specialist jobs in United States
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The Mosquito Authority · 16 hours ago

Paid Media Specialist

positionCHARLOTTE, NC 28081
timeFull-time
remoteHybrid
seniorityMid Level
money$70K/yr - $90K/yr
date3+ years exp

Main Line Brands is an award-winning multi-brand franchisor headquartered in Charlotte, NC. The Paid Media Specialist plays a critical role in driving lead generation and local market growth across a multi-brand, multi-location franchise system by planning, executing, optimizing, and reporting on paid digital media campaigns.

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Diversity & Inclusion

Responsibilities

Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn
Own day-to-day campaign execution, including targeting, bidding, creative testing, and budget allocation
Make data-driven decisions on what to scale, pause, or sunset based on performance
Analyze campaign performance and translate insights into actionable optimizations
Monitor spend, pacing, and efficiency against lead, pipeline, and ROI targets
Partner with analytics teams on attribution and conversion performance
Own campaign budgets, forecasting, and performance tracking across channels
Ensure efficient use of spend aligned with growth goals
Collaborate cross-functionally to identify opportunities and share insights
Champion testing of new ad formats, platforms, and optimization strategies

Qualification

Google AdsMeta AdsLinkedInPaid media experienceAnalytical skillsCommunication skillsCollaboration

Required

Bachelor's degree in Marketing, Business, Analytics, or related field
3–6 years of hands-on paid media experience across search and social
Strong experience with Google Ads, Meta Ads, and LinkedIn
Proven ability to optimize toward pipeline, revenue, and ROAS goals
Strong analytical and communication skills

Preferred

Experience with multi-brand, multi-location, or franchise organizations
Familiarity with marketing automation platforms, CRMs, and conversion tracking
Experience collaborating with agencies or external partners

Benefits

401(k)
Bonus based on performance
Competitive salary
Dental insurance
Free food & snacks
Health insurance
Opportunity for advancement
Paid time off
Training & development
Vision insurance

Company

The Mosquito Authority

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We are the Mosquito Authority, and we’re happy to be the exception, not the rule.
dateFounded in 2002
location
Hickory, North Carolina, USA
people-size11-50 employees
web-link
https://www.mosquito-authority.com

Funding

Current Stage
Early Stage

Leadership Team

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Chris Buitron
Chief Executive Officer
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Company data provided by crunchbase