DreamWorks Animation · 3 hours ago
Vice President, Audience Development & Growth
2350 NW 117 Place, Miami, Florida
Full-time
Hybrid
Director/Executive
$200K/yr - $250K/yr
12+ years expNBCUniversal is one of the world's leading media and entertainment companies. They are seeking a Vice President, Audience Development & Growth Strategy to lead audience growth, engagement, and retention across its digital streaming ecosystem, focusing primarily on Peacock and the Telemundo App.
AnimationFilmMedia and Entertainment
No H1B
Responsibilities
Define and implement a comprehensive digital streaming growth strategy aligned with Telemundo’s broader business objectives
Develop and execute IP-specific digital streaming strategies that maximize audience growth and engagement
Drive user acquisition, engagement, retention, and monetization across Peacock and the Telemundo App
Translate company and portfolio-level goals into actionable, measurable growth initiatives
Oversee content acquisition and licensing strategy to ensure a compelling, diverse, and competitive content slate
Prioritize content, platforms, and distribution opportunities based on audience potential, lifecycle stage, and business impact
Partner with Content and Programming teams to inform release strategies, windowing, and promotional priorities
Balance content investment with performance, audience impact, and long-term strategic value
Own overall strategy, budget allocation, audience targeting, and creative approach for paid acquisition campaigns
Partner with Marketing and Media teams to optimize channel mix, creative performance, and ROI
Ensure alignment between acquisition strategy and downstream engagement and retention goals
Oversee Telemundo App retention and lifecycle engagement efforts, identifying opportunities to increase usage frequency, repertoire, and long-term loyalty
Collaborate with Product and Technology teams to improve in-app experiences, personalization, and feature adoption
Champion initiatives that deepen content discovery and habitual usage
Monitor and evaluate key performance indicators (KPIs) including acquisition efficiency, engagement, retention, and revenue growth
Leverage data and insights to continuously refine strategies, test new approaches, and optimize performance
Partner closely with Analytics teams to ensure measurement frameworks support actionable decision-making
Work closely with Peacock, Marketing, Product, Technology, Content, and Analytics teams to ensure alignment and effective execution
Serve as a strategic thought partner to senior leadership, clearly communicating insights, trade-offs, and recommendations
Qualification
Required
12+ years of experience in audience development, growth strategy, streaming, digital media, or consumer subscription businesses
Proven track record driving audience growth, engagement, and retention at scale, preferably within streaming or media
Strong understanding of content-led growth, IP monetization, and audience lifecycle management
Experience overseeing paid acquisition strategy, budgeting, and performance optimization
Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders
Must be 18 years or older
Must have a valid driver's license
Must have unrestricted work authorization to work in the United States
Must be covered by Solutions, NBCU's Alternative Dispute Resolution Program
Preferred
Experience with subscription, ad-supported, or hybrid streaming business models
Strong analytical orientation with experience using data to inform strategy and execution
Familiarity with app-based engagement, personalization, and retention mechanics
Works well under pressure
Strong strategic thinker
Analytical and process oriented
Strong initiative and results oriented
Ability to manage ambiguity and thrive
Clear communicator with ability to articulate ideas, rationale and nuance
Team player with excellent interpersonal skills, particularly with diverse cultures
Benefits
Medical, dental and vision insurance
401(k)
Paid leave
Tuition reimbursement
A variety of other discounts and perks
Company
DreamWorks Animation
DreamWorks Animation SKG, Inc. engages in the development, production, and exploitation of animated films and associated characters
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$15M2016-04-28Acquired
2015-02-12Post Ipo Equity· $15M
2004-10-28IPO
Leadership Team
Kate Swanborg
SVP, Technology Communications and Strategic Alliances
Shabrayia Cleaver
Associate Producer / Producer (Feature/Short)
Recent News
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2025-11-05
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