Microsoft · 10 hours ago
Senior Brand Strategist
United States, California, Mountain View
Full-time
Hybrid
Mid, Senior Level
$106K/yr - $204K/yr
6+ years expMicrosoft is seeking a seasoned brand strategist with a passion for shaping best-in-class consumer product brands to join the Global Brand & Campaign Strategy team within the Consumer Marketing Organization. In this role, you will lead efforts to define and activate the Copilot brand narrative and marketing strategies that resonate in a rapidly changing AI landscape.
Agentic AIApplication Performance ManagementArtificial Intelligence (AI)Business DevelopmentDevOpsInformation ServicesInformation TechnologyManagement Information SystemsNetwork SecuritySoftware
Responsibilities
Build upon, evolve and extend a unified Copilot brand strategy across audiences and the full product portfolio. Anchor campaigns and content with input from cross-functional teams and partners
Translate brand narrative into quarterly campaign briefs that align internal teams and agencies for consistent, brand-led execution
Drive insight-driven creative briefs, creative strategies, ideate concepts, and inform advertising scripts. Brainstorm unique POVs that connect human needs with product value propositions, use cases, and features
Partner with MAI and product marketing teams on the continual tuning of the Copilot consumer product strategy development and activation workstreams
Leverage data, customer insights, market trends, and brand trackers to inform advertising and brand strategies
Guide teams in consistent, multi-faceted Copilot brand expression across marketing, product, and customer experience touchpoints. Lead work sessions and training to educate and align brand and content strategies and storytelling
Oversee Copilot brand fit across the consumer ecosystem, partner to simplify architecture, and evolve brand frameworks for clarity and innovation
In partnership with our Research and Campaign leads, analyze brand perception studies, performance tracking, and audience testing to inform strategy and creative development as needed
Connect naming efforts for apps, services, and features, ensuring customer-first lens and alignment with overall Copilot brand architecture
Partner with Campaign leads, Microsoft AI (MAI) product strategists, and Brand Creative Studio to develop creative strategies synergistic with brand and product identity. Guide on brand strategy alignment in campaign development and activation across stakeholders
Qualification
Required
6+ years work experience at a branding agency or in marketing, brand building, and/or strategy development
Preferred
6+ years brand/creative strategy experience, which could include brief writing and/or managing strategy on the corporate or agency side
6+ years experience managing projects (e.g., internal stakeholder management, timelines, prioritization, road mapping)
A strategic mindset, able to balance short and long-term goals, and translate business objectives into brand solutions
Excellent communication and presentation skills, able to articulate and justify your ideas and recommendations with clarity and confidence
A collaborative and inclusive work style, able to work effectively with diverse teams and stakeholders across different levels and functions
A customer-centric and empathetic approach, able to understand and anticipate the needs and preferences of our target audiences
A growth mindset and a curiosity for learning, willing to use tools, experiment with AI, iterate, and adapt to changing environments and feedback
Benefits
Certain roles may be eligible for benefits and other compensation.
Company
Microsoft
Microsoft is a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services.
10001+ employees
H1B Sponsorship
Microsoft has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9192)
2024 (9343)
2023 (7677)
2022 (11403)
2021 (7210)
2020 (7852)
Funding
Current Stage
Public CompanyTotal Funding
$1MKey Investors
Technology Venture Investors
2022-12-09Post Ipo Equity
1986-03-13IPO
1981-09-01Series Unknown· $1M
Leadership Team
Satya Nadella
Chairman and CEO
Vukani Mngxati
Chief Executive Officer - Microsft South Africa
Recent News
2026-01-16
Morningstar.com
2026-01-16
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