Cella · 17 hours ago
Senior Digital Experience Manager
Morristown, NJ
Full-time
Hybrid
Senior Level
$150K/yr - $175K/yr
7+ years expCella is a company looking for a Senior Digital Experience Manager to lead and execute the strategy, development, and optimization of their web ecosystem. The role involves managing web initiatives, content strategy, and vendor relationships while driving agile development practices.
Content MarketingDigital MarketingInformation Technology
Hiring Manager
Melissa Nenna
Responsibilities
Own the end-to-end delivery of web initiatives-from strategy to execution
Actively manage backlog, write user stories, and ensure timely sprint delivery
Serve as the go-to expert for troubleshooting and hands-on platform work
Define and maintain the product vision, roadmap, and backlog for all web properties
Align web initiatives with business goals, marketing strategies, and customer experience objectives
Prioritize features and enhancements based on data-driven insights and stakeholder input
Drive the website content strategy, ensuring content is aligned with brand voice, SEO best practices, and customer engagement goals
Collaborate with marketing and creative teams to deliver compelling, personalized, and dynamic content experiences
Establish governance for content creation, approval, and publishing processes
Identify emerging trends, technologies, and best practices to drive innovation across web platforms
Leverage AI-driven solutions and advanced marketing tools to enhance personalization, automate workflows, and improve user experience
Champion experimentation and pilot programs for new features, personalization, and interactive experiences
Serve as Scrum Master for the web development team, facilitating sprint planning, daily stand-ups, retrospectives, and backlog grooming
Champion agile best practices and foster a culture of continuous improvement
Oversee implementation and optimization of Adobe Experience Manager, Adobe Target, and related tools
Manage relationships with multiple vendors, ensuring timely delivery and quality standards
Coordinate cross-functional teams including design, development, QA, and marketing
Utilize GA4 and other analytics tools to monitor performance, identify trends, and inform decision-making
Drive personalization and testing strategies using Adobe Target
Recommend and implement conversion rate optimization (CRO) initiatives
Ensure adherence to brand guidelines, accessibility standards, and regulatory requirements
Maintain documentation for processes, workflows, and technical specifications
Qualification
Required
Bachelor's degree in Marketing, Business, Computer Science, or related field
7+ years in digital product management or ownership, with a focus on web platforms
Strong experience with Adobe Experience Manager, Adobe Target, and GA4
Proven track record managing multiple vendors and complex web ecosystems
Hands-on experience serving as Scrum Master in an agile environment
Demonstrated ability to lead content strategy, drive innovation, and execute deliverables
Familiarity with AI-driven marketing tools and automation platforms
Excellent communication and stakeholder management skills
Strong analytical and problem-solving abilities
Familiarity with SEO, UX best practices, and web accessibility standards
Benefits
Medical
Prescription
Dental
Vision
AD&D
Life insurance offerings
Short-term disability
401K plan
Company
Cella
Cella is a leading Creative Staffing And Consulting Agency.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-09-30Acquired
Leadership Team
Rob Williams
Vice President of Sales
Recent News
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