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Monmouth University · 15 hours ago

Growth Marketing Manager

Neptune, NJ 07753

Full-time

Onsite

Mid Level

$70K/yr - $100K/yr

Monmouth University is home to Monmouth Cards, a fast-growing trading card and collectibles brand. They are seeking a Growth Marketing Manager who will own paid advertising and lifecycle marketing strategies, focusing on optimizing campaigns and improving customer engagement through data-driven decisions.

Higher Education

Responsibilities

Own 100% of paid ad spend across: Google Ads (Search, Shopping, Performance Max, YouTube if relevant), Meta Ads (Facebook & Instagram)

Plan, launch, and optimize campaigns to hit ROAS, CAC, and growth targets

Manage budgets, scaling winners and cutting losers quickly

Creative testing strategy (copy, hooks, angles, offers) — working with our team or creatives as needed

Build and optimize audiences, retargeting, and attribution logic

Weekly reporting with clear insights, not vanity metrics

Fully manage Klaviyo email + SMS

Build, optimize, and maintain: Core flows (Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Winback, etc.), Campaigns tied to promos, drops, and seasonal pushes

Improve revenue per subscriber, open rates, CTR, and unsubscribe rates

Segment intelligently based on behavior, purchase history, and engagement

Ensure email & SMS align with paid traffic and overall funnel strategy

Take a full-funnel view: acquisition → conversion → retention

Identify opportunities to improve LTV and overall marketing efficiency

Run A/B tests across ads, landing pages, and lifecycle messaging

Stay on top of platform changes (Meta, Google, deliverability, etc.)

Qualification

Google AdsMeta AdsKlaviyoData-driven mindsetROAS understandingCAC understandingLTV understandingCreative strategyCopywritingShopify experienceGA4 familiarity

Required

Proven experience managing Google Ads + Meta Ads for eCommerce brands

Strong hands-on experience with Klaviyo (email + SMS)

Data-driven mindset — you make decisions based on performance, not vibes

Comfortable owning results end-to-end (not just 'running ads')

Strong understanding of ROAS, CAC, LTV, attribution, and scaling

Preferred

Bonus: experience in collectibles, trading cards, or hobbyist eCommerce

Experience with Shopify

Creative strategy experience (angles, offers, UGC direction)

Familiarity with GA4, Triple Whale, or other attribution tools

Copywriting chops for ads, email, or SMS

Benefits

Bonus based on performance

Company parties

Competitive salary

Employee discounts

Health insurance

Opportunity for advancement

Paid time off

Company

Monmouth University

Monmouth is a private, moderate-sized, coeducational, comprehensive University founded in 1933.

Founded in 1933

West Long Branch, NJ, US

1001-5000 employees

http://www.monmouth.edu

Funding

Current Stage

Late Stage

Leadership Team

Ralph Bury Pharm.D., CSP C-PT

Adjunct Faculty Pharmacology MARJORIE K. UNTERBERG SCHOOL OF NURSING AND HEALTH STUDIES

Taylor Calicari

Marketing Club President / Founder

Company data provided by crunchbase