Kerry · 1 day ago
Brand Manager
Beloit, WI
Full-time
Hybrid
Mid, Senior Level
$88K/yr - $164K/yr
5+ years expKerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. They are seeking a motivated and experienced brand marketer to lead brand strategy and drive profitable growth across their beverage brands in foodservice, e-Commerce, and retail channels.
AgricultureFood and Beverage
No H1B
Responsibilities
Lead brand strategy and annual marketing plans across foodservice, e-Commerce, and retail channels
Translate brand vision into actionable priorities that drive revenue growth, margin improvement, and brand health
Develop clear brand positioning and value propositions for both consumers and foodservice operators
Own brand KPIs including sales performance, innovation success, portfolio health, and marketing effectiveness
Lead the end-to-end commercialization of new products from concept approval through market launch across retail and foodservice channels
Develop and own launch strategies and go-to-market plans, including target audience, positioning, claims, pricing architecture, channel strategy, and success metrics
Identify untapped brand opportunities by leveraging consumer, market, and performance data, in close partnership with Sales
Develop short and long-term business plans, specifying objectives, strategies, key initiatives and performance metrics
Become the internal expert and “go-to” for your category through ongoing analysis of business performance, category and consumer trends, and consumer behaviour
Optimize go-to-market strategy across assortment, pricing and promotion
Drive holistic and detailed understanding of your product portfolio to make strategic recommendations for innovation, renovation, activation, and/or rationalization
Build and direct the product roadmap for your category (e.g., line extensions, new flavors, new packs, recipe or packaging changes, etc.)
Develop deep knowledge of your P&L and provide ongoing business analysis and visibility
Assess and recommend optimal demand investment mix for your category considering brand marketing and retailer marketing levers
Guide brand marketing efforts (e.g., creative & content, digital & field experiences), starting with agency briefs through execution and KPI measurement
Partner with Sales to develop and deliver demand generating strategies and tactics to spur growth across retail & foodservice channels
Partner with cross-functional teams to overcome executional and logistical hurdles to meet in-market timing and coordinate product solutions that lead the market
Drive alignment on portfolio priorities with senior brand manager and functional leads, including Innovation, Product Development, Finance, Operations, and Sales
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
Minimum 5 years of brand management - marketing experience
Proven experience with commercialization and P&L
Experience using tools such as Nielsen and Datassential
Strong communication and project management skills
Availability to travel up to 20%
Preferred
CPG food & beverage experience and/or Foodservice experience preferred
Benefits
Medical
Dental
Vision
Paid time off
A 401(k) plan with employee and company contribution opportunities
Employee Share Plan
Life, disability, and accident insurance
Tuition reimbursement
Company
Kerry
The most innovative portfolio of Taste & Nutrition technologies and Ingredients & Actives for the global food, and beverage industries.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2017-01-15IPO
Leadership Team
Gerry Behan
Global President and CEO
Alan Barrett
Chief Operating Officer Kerry Ingredients & Flavors - Asia Pacific
Recent News
Food & Drink Business
2025-10-27
Company data provided by crunchbase