St. Jude Children's Research Hospital - ALSAC · 2 hours ago
Sr Director – Email and SMS Strategy and Activation (Memphis, TN)
Memphis, TN
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expSt. Jude Children's Research Hospital - ALSAC is a respected nonprofit organization dedicated to curing childhood cancer. They are seeking a Senior Director for Email and SMS Strategy and Activation to lead the vision and execution of fundraising channels, focusing on donor acquisition and retention while collaborating with various teams to enhance marketing strategies.
CharityFinancial ServicesHealth Care
Responsibilities
Lead the strategic planning, modernization, and execution of Email and SMS programs to increase new donors, retention, revenue per donor, active donors, and total net fundraising
Evolve audience segmentation, journey‑based activation, personalization, and test‑and‑learn frameworks to achieve breakthrough results
Develop and measure KPIs including deliverability, engagement, subscriber growth, retention, and revenue to guide optimization
Analyze channel performance, donor behavior, and segmentation insights to drive strategic decisions and recommendations
Serve as an enterprise thought leader on data‑driven marketing strategy, test design, performance interpretation, and optimization
Oversee annual revenue and expense budget development and manage a multi‑million‑dollar investment portfolio balancing growth and efficiency
Translate channel strategy into actionable technical execution, collaborating with technical teams to implement complex journeys and activation patterns—especially in Salesforce Marketing Cloud
Maintain expertise in deliverability, list health, regulatory compliance, content strategy, and emerging email/SMS platform capabilities
Innovate and implement industry best practices, ensuring channel scalability, stability, and readiness for future capabilities
Drive deep integration with Digital Product, Analytics, Creative, and enterprise partners to align channel roadmaps, shared KPIs, and prioritization
Collaborate closely with Product teams on platform requirements, timelines, joint presentations, and enterprise‑wide capability evolution
Manage relationships with vendors, agencies, and partners to enhance program performance and accelerate innovation
Lead, mentor, and inspire a high‑performing team of Email and SMS practitioners
Foster a culture of innovation, data‑driven thinking, creativity, and operational excellence
Provide strategic guidance to leadership and staff regarding channel strategy, analytics, operations, and technical activation
Establish and enforce policies, procedures, and governance frameworks that drive operational efficiency, compliance, stability, and scalability
Proactively identify risks, troubleshoot issues, and strengthen long‑term channel infrastructure
Ensure budget adherence, consistent execution, and alignment with enterprise standards
Qualification
Required
Bachelor's degree and 8+ years of Email/SMS channel management experience
Extensive expertise in: Email/SMS deliverability, list health, compliance, and regulatory standards
Extensive expertise in: Segmentation, lifecycle marketing, and journey‑based activation
Extensive expertise in: KPI development, performance analytics, and optimization
Extensive expertise in: Salesforce Marketing Cloud (or similar enterprise‑level ESP/CRM)
Demonstrated success managing large budgets and driving revenue at scale
Proven ability to lead and develop high‑performing, data‑driven marketing teams
Strong communicator capable of translating complex technical and marketing concepts for executives and partners
Ability to influence enterprise priorities, align cross‑functional teams, and drive shared roadmaps
Preferred
Advanced degree
Nonprofit or direct response fundraising experience
Experience guiding technical teams on activation patterns and platform configuration
Benefits
Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
401K Retirement Plan with 7% Employer Contribution
Exceptional Paid Time Off
Maternity / Paternity Leave
Infertility Treatment Program
Adoption Assistance
Education Assistance
Enterprise Learning and Development
And more
Company
St. Jude Children's Research Hospital - ALSAC
ALSAC is the largest healthcare-related charity in the United States.
1001-5000 employees
H1B Sponsorship
St. Jude Children's Research Hospital - ALSAC has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (37)
2024 (23)
2023 (14)
2022 (21)
2021 (20)
2020 (14)
Funding
Current Stage
Late StageLeadership Team
Ike Anand
President and CEO
Samantha Maltin
Chief Marketing & Brand Officer
Recent News
2025-11-18
Company data provided by crunchbase