Yum! Brands · 5 hours ago
Brand Manager, Creative Brand Strategy
Irvine, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$138K/yr - $152K/yr
8+ years expYum! Brands is the parent company of Taco Bell, a global brand known for its Mexican-inspired quick service food. The Brand Manager, Creative Brand Strategy, is responsible for developing and executing brand strategies that connect with fans and drive business growth through storytelling and creative executions.
Food and BeverageHospitalityRestaurants
No H1B
Responsibilities
Lead strategy development for assigned brand initiative helping to build and evolve strategic platforms that guide how the brand shows up across campaigns, culture, and communications
Help drive the brand tentpole pipeline by identifying and shaping ideas that anchor Taco Bell in culture and keep the brand top of mind throughout the year
Partner with agencies and internal teams to help shape creative ideas and ensure campaigns feel relevant, distinctive, and true to the brand
Collaborate across functions including PR, Social, Digital, and Media to bring to life integrated ideas that engage target audiences and drive brand love
Drive day-to-day creative development by synthesizing insights, shaping narratives, and ensuring briefs inspire culturally resonant ideas
Lead elements of the brand planning process tracking upcoming programs and ensuring marketing initiatives ladder up to the brand’s larger goals
Track and report on key brand metrics to understand how campaigns perform and identify opportunities to optimize future work
Manage brand storytelling platforms ensuring consistent and cohesive brand expression across initiatives
Champion creative excellence helping ensure Taco Bell’s work stays modern, culturally relevant and reflective of our brand values
Qualification
Required
Bachelor's degree required
8+ years of relevant experience in Brand Marketing, Creative Development, or Strategic Planning (agency experience a plus)
Proven ability to create and execute brand strategies and marketing campaigns
Strong verbal/written communication skills
Knowledge of news, trends, and pop culture
Organized, detail-oriented, creative, and adaptable under pressure
Strong project management and cross-functional collaboration skills
Strategic, creative thinker and effective storyteller
Benefits
Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name
Company
Yum! Brands
Yum! Brands is a quick-service restaurant brand that primarily operates the likes of KFC, Pizza Hut, and Taco Bell.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$3.5B2025-09-09Post Ipo Debt· $1.5B
2024-04-26Post Ipo Debt· $2B
1997-09-26IPO
Leadership Team
Christopher Turner
Chief Executive Officer
Ranjith Roy
Chief Financial Officer
Recent News
2026-01-22
2026-01-03
The Independent
2025-12-29
Company data provided by crunchbase