Cypress HCM · 11 hours ago
Manager, F&B Licensing
Cypress HCM fosters a high-performance environment where individuals are trusted to make decisions and are expected to act in the best interest of the company. The Manager, F&B Licensing will oversee the day-to-day management of food & beverage categories and licensees, negotiate deals, and evaluate business performance to achieve strategic goals.
Human ResourcesInformation TechnologyStaffing Agency
Responsibilities
Day-to-day management of the food & beverage categories and the licensees that support that business (e.g., salty snacks, chocolate and confectionery, cereal, energy drinks, alcoholic beverages) including ownership of the relationship with licensees and category management (e.g. line planning, distribution, sales performance, etc.)
Identify and evaluate licensing partners that can deliver on an established set of KPIs (e.g. quality, distribution, sales performance, marketing) and whose goals align with ours
Negotiate favorable deals and proactively manage licensees to achieve our short and long-term strategic goals
Possess strong analytical and financial skills to continually evaluate business and market performance, including category and consumer trends and whitespace opportunities
Be a strong internal and external category champion of the opportunity, vision, pitch and message with regards to our licensing strategy and our titles
Communicate our category plans to internal Consumer Products teams (Merchandise Strategy, Product Development & Creative, Ops) so they understand how their work can support category goal
Take a ‘talent friendly’ approach to the work and ensure appropriate internal stakeholders are involved in key decision-making
Be informed of the priorities and complexities of cross-functional teams (e.g. content, marketing, publicity, PR, social, etc.) and understand how consumer products benefit and support other teams’ work
Qualification
Required
Demonstrated, 7+ years of experience in outbound licensing function with food & beverage
Food & beverage experience working with reputable brands
Strong knowledge of the licensing landscape and value chain from ideation around IP through to delivery and consumer experience, including experience working with Brand Management/Product Development & Creative/Retail/Consumer Insights
Ability to develop category plans and drive programs to completion
Possess contacts and network of key stakeholders across the licensing landscape
Deep partner engagement competency and ability to work with multiple, disparate stakeholders to foster strong, long term relationships that achieve the best outcome
Ability to travel domestically and internationally up to 10% for partner meetings and trade shows