US Tech Solutions · 5 months ago
NPI Software Product Marketing Manager
San Bruno, CA
Full-time
Hybrid
Mid, Senior LevelUS Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. They are seeking a Marketing Manager to lead product marketing strategy for new software NPIs, guiding stakeholders with insights and actionable recommendations while balancing strategic thinking with hands-on execution across multiple channels.
Information Technology
Responsibilities
Serve as a product/feature expert for cross-functional teams
Analyze market trends, identify opportunities, and predict shifts
Provide insights to inform product development and marketing direction
Lead planning and execution of product launches (NPIs)
Develop product positioning, messaging, and value propositions
Collaborate with teams to execute launch and post-launch strategies
Drive creation, iteration, and publishing of marketing content
Manage medium-to-large campaigns, optimizing based on performance
Recommend and integrate multi-channel engagement strategies
Identify research needs and manage user research initiatives
Incorporate user voice into marketing and product strategies
Recommend improvements for UX and engagement
Define and track metrics for product/business success
Evaluate campaign ROI and recommend optimizations
Communicate effectively with executives and partners
Provide marketing recommendations to regional/functional teams
Ensure alignment with brand and business goals
Champion inclusivity, psychological safety, and bias mitigation
Facilitate cultural awareness and inclusive decision-making
Qualification
Required
Proven experience leading end-to-end product launches in software, ideally in B2B SaaS or enterprise technology
Strong go-to-market expertise, including persona development, positioning, messaging, and channel strategy
Advanced skills in executive communication, with the ability to present complex market insights and recommendations clearly
Proficiency in market analysis, competitive research, and trend forecasting to inform product and marketing decisions
Demonstrated success in multi-channel campaign management, from planning through performance optimization
Ability to work cross-functionally with product, sales, and marketing teams to align priorities and execution
Highly organized, adaptable, and capable of managing multiple initiatives in a fast-paced environment
Graduation Degree or Equivalent exp
Preferred
Familiarity with subscription-based business models
Knowledge of cloud platforms, APIs, integrations, and scalability concerns
Company
US Tech Solutions
US Tech Solutions counted among the largest yet the fastest growing staffing firm; all achieved organically.
Founded in 2000
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Manoj Agarwal
Chief Executive Officer
Recent News
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2025-05-17
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2024-12-13
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