Grand Falls Casino & Golf Resort® · 13 hours ago
Director of Marketing
Larchwood, IA
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expGrand Falls Casino & Golf Resort® is seeking a Director of Marketing to develop and execute strategic marketing plans for the resort. The role involves managing advertising schedules, overseeing promotional materials, and ensuring exceptional guest service while maintaining profitability and budget management.
Gambling & Casinos
Responsibilities
Schedule all type of advertising to reach desired demographics thru direct mail, newspaper, radio, television, billboard, websites, etc
Provide direction to graphic artists on promotional marketing materials
Provide internal signage to promote all outlets and promotions within the Resort
Develop and execute short and long-range strategic marketing plans for the resort club
Ensure satisfactory profit/loss ratios are attained for casino promotions
Provide feedback to General Manager regarding service levels, profitability and opportunities
Oversee the development of offers, promotions and special events
Work with the Promo & VIP Coordinator to maximize profitability
Work closely with the VIP Hosts and Player Services Manager to ensure outstanding customer service and extended benefits for elite members
Oversee entertainment in the Event Center and entertainment in the show lounge
Insure exceptional guest service
Responsible for hiring, training and disciplinary of department personnel
Maintain an open door policy
Assures an environment which emphasizes cooperation, communication and teamwork with all departments
Develop and manage department budget
Cover M.O.D. schedule as assigned
Qualification
Required
Solid knowledge of direct marketing principles, concepts, strategies and best practices
Demonstrated ability to independently manage/coordinate production of projects accurately, economically and on-time
Schedule all type of advertising to reach desired demographics thru direct mail, newspaper, radio, television, billboard, websites, etc
Provide direction to graphic artists on promotional marketing materials
Provide internal signage to promote all outlets and promotions within the Resort
Develop and execute short and long-range strategic marketing plans for the resort club
Ensure satisfactory profit/loss ratios are attained for casino promotions
Provide feedback to General Manager regarding service levels, profitability and opportunities
Oversee the development of offers, promotions and special events
Work with the Promo & VIP Coordinator to maximize profitability
Work closely with the VIP Hosts and Player Services Manager to ensure outstanding customer service and extended benefits for elite members
Oversee entertainment in the Event Center and entertainment in the show lounge
Insure exceptional guest service
Responsible for hiring, training and disciplinary of department personnel
Maintain an open door policy
Assures an environment which emphasizes cooperation, communication and teamwork with all departments
Develop and manage department budget
Cover M.O.D. schedule as assigned
Bachelor's degree in Business or Marketing and five (5) years of comparable management experience or Five (5) years experience directing a professional marketing or advertising department required
Proficient in MS Office (Word, Excel and Publisher) required
Proven communication and organizational skills required
Proven success in areas such as all types of advertising, budgeting, financial planning, profitability, productivity and concept of development required
Must have proven ability to identify qualified personnel and provide leadership to develop and direct staff maximizing performance
Preferred
Experience working with Adobe Photoshop and Illustrator preferred
Previous casino management experience preferred
Strong knowledge of the Sioux Falls media market a plus
Company
Grand Falls Casino & Golf Resort®
Grand Falls Casino & Golf Resort® is like no other destination in the Sioux Falls, SD area.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase