Blake's Orchard & Cider Mill · 16 hours ago
Director of Marketing
ARMADA,MI,US
Full-time
Onsite
Director/Executive
6+ years expBlake's Orchard & Cider Mill is seeking a Director of Marketing to develop and execute a comprehensive marketing strategy that drives revenue growth and brand engagement across various revenue centers. This role involves strategic leadership and hands-on execution to ensure marketing efforts align with business priorities and long-term growth initiatives.
FarmingFood and BeverageRetailWine And Spirits
Responsibilities
Develop and lead a comprehensive, multi-channel marketing strategy that supports company-wide revenue, brand, and growth objectives
Establish annual and quarterly marketing priorities aligned with company goals, financial targets, and key initiatives
Serve as the senior marketing partner to executive leadership, providing strategic insight, recommendations, and performance reporting
Ensure brand consistency and strategic alignment across all properties, channels, and guest touchpoints
Own marketing strategy and performance across all revenue-generating business units, including: Retail, Restaurants, Wholesale, Festivals & Seasonal Events, Private Events & Banquets, Farm Operations, Agritainment
Partner with department leaders to identify growth opportunities, demand drivers, and revenue optimization strategies
Translate business unit goals into integrated marketing plans with clear KPIs and accountability
Lead the development of location-specific and business-unit-specific marketing strategies, with clear quarterly objectives and performance benchmarks
Oversee the execution of major campaigns, launches, seasonal initiatives, and enterprise priorities
Balance long-term brand building with short-term revenue-driving initiatives
Ensure marketing plans are executed on time, on budget, and with measurable impact
Establish and monitor key performance indicators across digital, traditional, and on-site marketing channels
Deliver regular performance reporting and insights to executive leadership, tying marketing outcomes directly to revenue and business performance
Use data, research, and consumer insights to inform decision-making, campaign optimization, and future planning
Own forecasting, budget management, and ROI analysis for marketing investments
Build, lead, and develop a high-performing marketing team across creative, digital, media, and project management functions
Set clear expectations, priorities, and accountability for the marketing organization
Foster strong cross-functional collaboration with Sales, Operations, Events, Hospitality, and Farm leadership
Act as a strategic advisor and partner to department heads while maintaining enterprise-level perspective
Oversee brand positioning, messaging, and storytelling across all channels and guest experiences
Guide traditional and digital media strategy, including paid media, social, email, content, and on-property marketing
Ensure marketing efforts support both brand equity and revenue conversion
Maintain regular communication with ownership and senior leadership regarding brand health, market opportunities, and strategic initiatives
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field required
6-8+ years of progressive marketing leadership experience, including senior-level responsibility
Proven experience leading marketing strategy across multiple revenue streams or business units
Demonstrated ability to align marketing strategy with revenue growth, financial performance, and enterprise goals
Strong background in data-driven decision-making, analytics, and performance management
Experience building, leading, and scaling high-performing teams
Strong executive presence with the ability to influence, align, and communicate across leadership levels
Variable work hours, including weekends and holidays, based on seasonal demands
Work is performed indoors and outdoors in various weather conditions
Ability to work in a dynamic, physically demanding environment; lift up to 50 pounds, and perform physical tasks for extended periods
Preferred
MBA preferred
Experience in hospitality, retail, food & beverage, agritainment, or consumer-facing brands preferred
Company
Blake's Orchard & Cider Mill
Making memories is always in season at Blake's! Home to an 1,300-acre working farm and orchard with a Cider Mill, Funland, Tasting Room, and Hard Cider Production Facility.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Richard Noetzel, CPA
Chief Financial Officer
Company data provided by crunchbase