Charles Schwab · 21 hours ago
Trading Product Marketing- Digital Assets, Senior Manager
US-TX-Austin
Full-time
Hybrid
Senior Level
$102K/yr - $170K/yr
7+ years expCharles Schwab is seeking an experienced Trading Product Marketing- Digital Assets, Senior Manager to lead and drive the strategic marketing efforts for Schwab’s key product offerings within the evolving Digital Assets ecosystem. This role involves developing comprehensive marketing strategies, overseeing execution, managing a high-performing team, and reporting on overall business performance.
Financial Services
Responsibilities
Lead the development and execution of end-to-end go-to-market strategies for Digital Assets, ensuring strong alignment with overarching business objectives and segment priorities
Define and champion product positioning and messaging that effectively communicates Schwab’s value proposition and deeply resonates with target segments of active traders and self-directed investors
Mentor and manage a team, including a Sr. Specialist, providing guidance, support, and professional development opportunities
Drive the ongoing evolution of our Digital Assets marketing strategy based on market dynamics, competitive landscape, and client insights
Lead the strategic data analysis and interpretation of audience segments, active traders, and self-directed investors to uncover key insights for impactful marketing activation
Oversee comprehensive market trend analysis and competitive intelligence gathering, translating findings into actionable strategic recommendations for senior leadership and the team
Identify and cultivate opportunities for deepening client relationships and expanding Schwab’s market share within Digital Assets
Own the strategic planning and oversight of marketing plans for new product launches and feature enhancements within the Digital Assets space
Establish and maintain robust communication channels and strategic collaboration frameworks between Marketing, Product, and Sales teams
Direct the coordination with partners in Retail Acquisition to ensure seamless and effective campaign execution and optimization
Manage and prioritize a portfolio of marketing initiatives, ensuring timely and effective execution across multiple cross-functional teams
Develop, maintain, and proactively communicate project timelines, key milestones, and critical dependencies to all relevant stakeholders, including executive leadership
Oversee the provision of marketing updates to Field Enablement, ensuring front-line teams are comprehensively prepared for client conversations and equipped with necessary resources
Lead the design and execution of integrated, multi-channel marketing campaigns specifically tailored to active traders and self-directed investors for Digital Assets
Guide the development and review of compelling marketing briefs and campaign assets, ensuring brand consistency and strategic intent
Foster strong collaboration with colleagues in Trader Marketing to ensure Digital Asset marketing plans are seamlessly integrated within broader client experiences
Develop and oversee strategies designed to nurture clients through their adoption of digital assets, effectively highlighting features of interest and optimizing pathways to Trader Sales and Service teams
Champion client feedback and insights to continually refine marketing approaches and product offerings
Establish key performance indicators (KPIs) and lead the meticulous tracking, analysis, and reporting on the success of segment-focused campaigns
Drive a culture of continuous improvement, implementing iterative enhancements to marketing campaigns based on data-driven insights and A/B testing
Provide senior leadership with sophisticated insights, strategic recommendations, and comprehensive performance summaries to inform future investments and strategies
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred
7+ years of progressive experience in marketing strategy
In-depth familiarity with the Digital Assets/Cryptocurrency ecosystem, including personal investment experience or professional experience in the industry
Demonstrated expertise in designing, leading, and optimizing multi-channel marketing strategies and campaigns
Proven experience managing and mentoring marketing teams or direct reports
Exceptional strategic thinking capabilities with a strong analytical mindset and ability to translate complex data into actionable plans
Superior written and verbal communication, presentation, and interpersonal skills, capable of influencing senior stakeholders
Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing analytics tools
Preferred
Experience working in a fast-paced, high-growth environment requiring adaptability and resilience
A strong understanding of self-directed investor behaviors and needs
Experience with budget management and resource allocation for marketing initiatives
Eagerness to contribute creative ideas and learn new marketing approaches
Benefits
Bonus or incentive opportunities
Company
Charles Schwab
We have plans for every turn you take.
10001+ employees
H1B Sponsorship
Charles Schwab has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (579)
2024 (468)
2023 (455)
2022 (705)
2021 (483)
2020 (282)
Funding
Current Stage
Late StageLeadership Team
J
Jim McGreevy
Senior Project Manager
Recent News
2025-10-04
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