Inside Higher Ed · 4 days ago
Executive Director, Marketing and Public Information
Lancaster, CA
Full-time
Onsite
Lead/Staff, Director/Executive
$163K/yr - $203K/yr
5+ years expInside Higher Ed is seeking an Executive Director for Marketing and Public Information at Antelope Valley College. This role involves overseeing media relations, community relations, and strategic marketing efforts while supervising a diverse team to enhance the college's public image and outreach.
Digital MediaEducationHigher EducationJournalismRecruiting
Responsibilities
Develops and maintains contacts and relationships with representatives of the news media from a variety of markets serving diverse groups, elected officials, business and industry, college, students, and the general public. (E)
Advises college officials and staff on matters related to the image and promotion of the college, including media relations and crafting responses to inquiries. (E)
Writes, edits, and distributes news releases, feature stories, public service announcements, emergency alerts, campus updates, letters, bullet points for speeches and other related materials, conducts interviews, and serves as college spokesperson and media liaison to print and broadcast media representative of our diverse student body and community. (E)
Directs production of all college publications including planning, layout, coordinating work of designers, videographers, and photographers; prepares print bid specifications, negotiates pricing, and coordinates printing with vendors. (E)
Supervises, directs and evaluates all Marketing & Public Information staff including Web Developer, Administrative Coordinator, Marketing Coordinator, hourly workers, and student workers; provides work direction to interns, volunteers, contractors and vendors in photography, design, and printing. (E)
Coordinates college-wide graphic standards program including review and approval of publications, mass communications, social media and web pages. (E)
Provides leadership for the district’s strategic marketing including analyzing demographic data to develop appropriate marketing and advertising strategies for the college, ensuring outreach to our diverse constituent groups; coordinates marketing efforts with appropriate district staff; creates ad copy, places media buys for maximum effectiveness, and negotiates contracts. (E)
Works with the district’s research and planning function to identify opportunities to improve and strengthen the district’s legislative program, equitable and diverse community outreach, culturally aware communications and marketing. (E)
Works with the district school and community relations function to coordinate community outreach, communications and marketing to our diverse community populations. (E)
Monitors and directs the college’s legislative advocacy program which includes tracking State and Federal legislation affecting colleges; works with representatives of campus constituent groups to develop platforms on key issues and in coordination with the President, advocates those positions to elected officials. (E)
Participates as a member of various governing bodies and committees. (E)
Provides communication support for the President including covering Board of Trustees meetings. (E)
Prepares and monitors annual budget for public relations office including college advertising and publications budgets. (E)
Takes photographs and arranges for photos ensuring representation of all constituent groups. (E)
Maintains all social media outlets of the college. (E)
Maintains the graphic interface and design of the college website and subsidiary websites. (E)
Supervise and oversee the graphic arts operation of the college. (E)
Plans, organizes, and implements news conferences and other special events, ensuring representation of and communication to our diverse community. (E)
Participates in local, regional, and state activities to promote the college, the public relations profession, and higher education
Performs other related responsibilities as may be assigned
Qualification
Required
Bachelor's degree from an accredited institution in a related field
Five (5) years of increasingly responsible experience in journalism, public relations, marketing, mass communications, political science, administration, or a related field, including at least two (2) years in a supervisory capacity
Valid California driver's license
Sensitivity to an understanding of the diverse academic, socioeconomic, cultural, disability, and ethnic backgrounds of community college students (Assembly Bill 1725; Education Code 87360)
Knowledge of applicable laws, rules and regulations
Knowledge of print and broadcast media
Knowledge of photographic and electronic imaging processes and equipment
Knowledge of techniques of writing, producing and disseminating culturally aware information for mass media communications
Knowledge of newspaper, radio, television and other communications media sources and resources that serve our diverse student population
Knowledge of techniques of layouts and designs
Knowledge of methods and techniques of interviewing, editing, news reporting and proofreading
Knowledge of operation of a computer
Knowledge of oral and written communication skills
Knowledge of culturally competent public speaking techniques
Knowledge of basic research methods
Knowledge of principles and practices of supervision and training
Knowledge of budget preparation and control
Knowledge of current Web-based communications and marketing strategies, and all social media outlets
Knowledge of marketing principles and strategic marketing planning focused on diversity, equity, inclusion, and access
Ability to plan and conduct an Equity-focused District-wide media relations, communications and marketing program
Ability to develop and maintain strategic working relationships with legislators and their staffs and legislative advocacy staffs of state and national community college associations
Ability to write clear, concise, and culturally aware advisories, news releases, feature stories and other materials to be distributed to the media
Ability to analyze and evaluate sensitive situations to determine public relations consequences in a variety of cultural scenarios and recommend effective course(s) of action
Ability to research and analyze assigned topics and issues
Ability to operate a personal computer and various forms of information technologies
Ability to communicate effectively both orally and in writing
Ability to prepare and deliver culturally aware oral presentations
Ability to establish and maintain cooperative, empathetic, and effective working relationships with others including interpersonal skills of tact, patience and courtesy
Ability to prioritize and schedule work
Ability to assign and review the work of others
Ability to meet schedules and timelines
Ability to collect and relay information with accuracy and diplomacy
Ability to work as a culturally responsive team member
Ability to work under pressure with frequently changing deadlines
Ability to work evenings and weekends upon request
Preferred
Master's degree in a closely related field
Prior marketing leadership experience in an academic environment
Company
Inside Higher Ed
Inside Higher Ed is the online source for news, opinion, and jobs related to higher education.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-01-10Acquired
2006-08-31Series Unknown
Leadership Team
Stephanie Shweiki
Director, Foundation Partnerships
Recent News
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