American Red Cross · 6 hours ago
Regional Communications Manager
Minnesota, United States
Full-time
Hybrid
Mid Level
$57K/yr - $63K/yr
3+ years expAmerican Red Cross is the world's largest humanitarian network, and they are seeking a Regional Communications Manager to connect people to their mission and services. This role involves strategic communications, media relations, and digital engagement to increase public understanding and engagement while supporting regional priorities.
Health CareHumanitarianNon ProfitTraining
Responsibilities
Work with regional communications director, regional executive, executive director and others to execute determined media relations strategy, including maintaining excellent media contact relationships, news release writing and distributions, pitching, etc. Respond to local media inquiries by arranging interviews and providing Red Cross-approved information and mission-related stories with sound judgment and timeliness. Serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons, review support requests, and develop and execute an effective communications strategy
Support regional, divisional, and potentially national disaster public affairs activities. Provide training, development, and coordination of disaster public affairs volunteers. Contribute to crisis communications planning, messaging, and execution during emergencies. May be required to deploy in person or virtually to support disaster response operations outside the home region
Implement a regional social media engagement strategy aligned with enterprise-wide strategy and regional priorities. Develop creative, engaging, platform- and audience-specific content that encourages participation, strengthens community partnerships, and furthers the mission. Monitor and respond to social media activity as appropriate, escalating issues when necessary
Support integrated marketing and program campaigns across all Lines of Service and functional support departments. Collaborate with Development, Marketing, and Regional Financial Development partners to deliver clear, engaging communications that motivate people to give, get involved, and take meaningful action. Encourage staff to be trained on and use approved brand tools and resources
Support development and execution of strategic and change-management communications
Support the Regional Communications Director in building, engaging, training and supervising a regional communications and disaster public affairs volunteer team
Qualification
Required
Bachelor's degree in communications, Journalism, Public Relations, Marketing, Public Affairs, or related field, OR equivalent combination of education and relevant professional experience
Minimum three to five years of related professional experience, or an equivalent combination of education and experience, in communications, journalism, public relations, marketing, or public affairs
Willingness to serve as a media spokesperson required
Exceptional oral and written communication skills, including demonstrated proficiency in AP Style
Strong writing and storytelling abilities, with the capacity to craft clear, compelling narratives that reflect Red Cross values and resonate across media, digital platforms, and community audiences
High fluency in social media, with experience tailoring content by platform, audience, and context
High emotional intelligence, with the ability to communicate with empathy, build trust, and navigate sensitive or high stress situations
Strong judgment and flexibility when priorities shift or information is incomplete
Excellent organizational, planning, and follow-through skills
Demonstrated experience with Microsoft Office Suite, media monitoring tools, social media management platforms, website content management systems, and other marketing tools
Strong teamwork and collaboration skills, with the ability to work independently while partnering effectively across teams and with volunteers
Travel may be required approximately 10–25%, depending on regional needs
Preferred
Experience working in fast paced, deadline driven environments; experience in nonprofit, disaster response, or volunteer-based organizations is strongly preferred
Prior spokesperson or crisis communications experience is preferred
Strong preference for candidates who have established relationships with local and regional media outlets
Bilingual in English and Spanish
Benefits
Medical, Dental Vision plans
Health Spending Accounts & Flexible Spending Accounts
PTO: Starting 15 days a year; based on type of job and tenure
Holidays: 11 paid holidays comprised of six core holidays and five floating holidays
401K with up to 6% match
Paid Family Leave
Employee Assistance
Disability and Insurance: Short + Long Term
Service Awards and recognition
Company
American Red Cross
American Red Cross is a humanitarian organization whose purpose is to meet the immediate disaster-caused needs of people and communities.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$43.31MKey Investors
Kia MotorsAvista foundationAmerican Water Charitable Foundation
2025-05-12Grant
2025-04-21Grant· $0.01M
2025-04-17Grant· $0.01M
Leadership Team
Mary J. Barneby
Regional CEO American Red Cross Greater New York
Adrienne Alberts
VP, HR Operations
Recent News
2026-01-06
2026-01-05
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