The Coca-Cola Company · 13 hours ago
Director, Media & Creative Insights
Atlanta, GA
Full-time
Onsite
Director/Executive
$169K/yr - $200K/yr
8+ years expThe Coca-Cola Company is a leading global beverage company, and they are seeking a Director of Media & Creative Insights. This role will lead the strategy and measurement of media and creative effectiveness, partnering with various teams to enhance audience-led communications and drive business outcomes through data-driven insights.
Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing
No H1B
U.S. Citizen Only
Responsibilities
Co‑lead audience strategy with Connections & Media, Brand, and agency partners, using consumer, behavioral, and platform data to identify priority audiences and guide portfolio‑level optimization
Translate brand objectives into audience‑first, channel‑specific hypotheses and learning agendas that inform briefs and in‑flight decision‑making
Advance media measurement frameworks (MMM/eMMM, brand lift, attribution/experimentation) and ensure KPIs and learning goals are embedded in the brief
Develop NAOU/global evaluation frameworks to scale what works across brands
Influence clear post‑campaign assessments to diagnose what worked and why to inform continuous learning loop
Design creative, shopper, and packaging/VIS research (eye-tracking, predictive analytics, POS and shelf testing) and evaluation protocol to improve decision-making and in-market performance
Steward and establish design principles to enhance creative effectiveness across physical and digital environments
Expand LearnX beyond attention to include broader and holistic metrics (creative quality signals, audience fit, wear‑in/wear‑out diagnostics), creating a scalable testing solution for social and short-form content
Integrate creative testing insights into internal systems to strengthen end‑to‑end campaign evaluation
Leverage 1PD, developing a panel to use for rapid experimentation and insights
Pilot AI agent for creative insights to streamline synthesis, toplines, and speed of decision‑making
Explore an always‑on social listening program to surface category, cultural, and platform trends early
Serve as a strategic consultant across Human Sciences, IMX, Brand and Commercial/Shopper teams, helping shape annual learning agendas and capability-building plans
Provide clear direction to agency teams on learning objectives, testing rigor, and measurement expectations
Provide ongoing insights on evolving consumer behavior and platform shifts to guide communication strategy
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, Behavioral/Social Science, or related field
8+ years of experience in media analytics & measurement, audience planning, advertising research, or consumer insights
Preferred
Master's degree (MBA, Social Science, or related field)
12+ years of experience across media measurement, creative/advertising research, audience planning, and agency/CPG partnership roles
Benefits
A full range of medical, financial, and/or other benefits, dependent on the position.
Company
The Coca-Cola Company
The Coca-Cola Company is a soft drink manufacturer & distributor that makes a variety of soft drinks, including diet coke and regular coke.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1919-09-05IPO
Leadership Team
Henrique Braun
Chief Operating Officer
Jennifer Henry
Senior Vice President, Strategy and Corporate Development
Recent News
2026-01-16
Company data provided by crunchbase