Lafayette Utilities System · 2 months ago
Communications Sales & Marketing Analyst II (LFT Fiber)
Lafayette Utilities System is focused on enhancing customer awareness and acquisition through strategic marketing initiatives. The Communications Sales & Marketing Analyst II will develop marketing materials, manage social media, and oversee vendor interactions to ensure brand consistency and competitive positioning.
EnergyWaste ManagementWater
Responsibilities
Develops a range of strategic options and in concert with the manager, the execution thereof as it pertains to driving customer awareness and acquisition; the creation and design of sales and marketing materials as well as product descriptions and training documents for employees – particularly the sales teams and customer service representatives
Regularly updates the website both front end and back end, creates and updates the company’s social media sites as directed by manager, promotional items for internal and external use, and ensures all brand standards are adhered to both internally and externally
Responsible for select vendor management and interaction, defines scopes of work and associated contracts and participates and identifies vendor partners
Understands the region’s competitive landscape to create options for competitive positioning of Company’s product and services and brand
Builds on the responsibilities of the Analyst I role by driving strategy, creation of marketing and sales materials, vendor selection and management, and platform management including website and social media sites
Works under the direction of the Communications Sales and Marketing Manager
Qualification
Required
Degree in Marketing, Advertising, or related business field
Work experience in graphic design
Work experience in marketing strategies
Work experience in public relations
Work experience in analysis
Company
Lafayette Utilities System
For more than 125 years, LUS has been a community partner committed to enhancing quality of life through reliable service, competitive pricing and safety.
Funding
Current Stage
Late StageCompany data provided by crunchbase