Everspring · 9 hours ago
Email Marketing Manager
Chicago, IL
Full-time
Hybrid
Entry, Mid Level
$70K/yr - $80K/yr
2+ years expEverspring is a leading provider of education technology and service solutions. The Email Marketing Manager will manage the strategy and execution of email marketing campaigns for university partner programs, focusing on metrics and customer-informed data.
EdTechEducationInternet
Responsibilities
Work collaboratively and proactively with internal marketing teams including marketing managers, designers, copywriters, and project management to translate campaign ideas into effective email assets
Design and build quality email campaigns, applying strong principles of email design, typography, and layout; the ability to independently execute well-designed email assets is preferred
Translate email designs from Figma into responsive Marketo email templates, partnering with design to ensure usability, accessibility, and accurate execution across email clients
Execute actionable marketing campaign elements including email sends, personalization, segmentation, and nurture program execution, with a clear focus on quality deliverables and results
Nurture leads across all opportunity stages using automated campaigns and batch programs to advance prospects through the pipeline with targeted email tactics
Implement testing methodologies (A/B) across email including subject lines, preheaders, content, images, frequency, send schedules, and segments to continually improve overall initiatives and meet goals
Deliver analytics and results for email campaigns; analyze, optimize, and attribute campaign success of email efforts
Partner with web and SEO to align email journeys with the on-site experience
Manage list operations, segmentation, and audience governance to prevent cross-contamination across partner and program audiences
Support the setup, maintenance, and optimization of lead scoring programs within Marketo
Monitor Marketo program readiness and core data dependencies, including lead status alignment and sync impacts, to support accurate routing, suppression, and reporting
Other duties as assigned
Qualification
Required
Bachelor's Degree (BA/BS) in Marketing, Communications or another related field
2+ years of experience in email marketing and marketing automation (triggered and batch)
Experience with a complex marketing automation platform (Marketo preferred or equivalent experience)
Marketo Business Practitioner Certification is required for this role
Experience deploying and managing multiple email campaigns on a daily across complex, multi-partitioned environments, with disciplined list management, segmentation, and governance to ensure accurate targeting and prevent cross-contamination
Possess a strong understanding of functional design and typography to produce consistent, clean and compelling layouts, icons and graphics that achieve email objectives
Demonstrated ability to successfully influence multiple stakeholders and participate on cross-functional teams through reporting results and presenting opportunities
Strong attention to detail, excellent organizational skills and ability to manage multiple projects and responsibilities simultaneously
Strong computer skills including proficient use in/of the Microsoft Office suite, HTML and CSS for email QA and rendering, CRM platforms, Marketing Automation platforms, Adobe creative suite, and digital marketing analytics platforms
Preferred
deliverability fundamentals and email compliance best practices
Benefits
Hybrid work arrangement
Paid parental leave
Medical, dental and vision insurance
FSA
HSA
Employer-paid short-term and optional long-term disability
401k with an employer match vested immediately
A generous PTO plan that accrues with tenure
Professional development
Tuition reimbursement program
Discounted onsite gym
Optional pet insurance
Company
Everspring
Everspring develops online and hybrid courses that deliver engagement free from traditional constraints.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$63.5MKey Investors
Carrick Capital Partners
2020-11-12Series Unknown· $3M
2016-01-19Series Unknown· $27.5M
2014-12-09Series A· $10M
Leadership Team
Beth Hollenberg
Chief Executive Officer
Recent News
2025-11-08
ION Analytics
2025-08-13
Company data provided by crunchbase