Airwallex · 3 hours ago
Associate Director, MarTech & AI Transformation
San Francisco, CA
Full-time
Onsite
Senior Level, Lead/Staff
$140K/yr - $210K/yr
10+ years expAirwallex is a unified payments and financial platform for global businesses, seeking a strategic marketing leader to drive AI innovation and conversion optimization. In this role, you will define the AI strategy and technology roadmap, manage three workstreams, and connect strategy to execution across the marketing lifecycle.
FinanceFinancial ServicesFinTechPayments
Responsibilities
AI Strategy & Governance: Define and lead the AI marketing roadmap, establishing a systematic evaluation framework for emerging tools (GenAI, automation) based on ROI, security, and integration feasibility
Tech Enablement & Training: Drive global rollout and adoption of AI technologies, creating playbooks and enablement materials to scale creative velocity and operational efficiency
Global CRO Ownership: Lead the end-to-end Conversion Rate Optimization framework, managing structured experimentation, personalization, and UX testing to improve CVR and CAC
Cross-Functional Alignment: Partner with Product Marketing and Web Engineering to ensure a seamless conversion journey from campaign messaging to landing page performance
Ad Operations Excellence: Own the global ad-ops infrastructure, ensuring compliant execution, standardized naming conventions, and flawless campaign governance across all paid media
Attribution & Data Integrity: Manage pixel governance, UTM frameworks, and CRM integrations (Salesforce/Marketo) to ensure end-to-end attribution accuracy and lead-source integrity
Automation & QA: Build robust QA frameworks and automation workflows to reduce manual overhead in campaign setup and reporting
Strategic Insights: Analyze and communicate the impact of AI, CRO, and AdOps initiatives to executive leadership, utilizing data to link technical optimizations to pipeline results
People Leadership: Manage and coach a specialized cross-functional team, fostering a culture of technical curiosity, experimentation, and operational rigor
Internal Evangelism: Serve as the subject matter expert for marketing innovation, collaborating with Data Science and IT to align MarTech integrations with broader analytics infrastructure
Qualification
Required
10+ years of experience in Performance Marketing, Marketing Operations, or CRO, ideally in B2B SaaS or fintech
Demonstrated success building or leading AI enablement programs within marketing organizations
Deep understanding of marketing infrastructure, tracking, and data pipelines
Proven ability to translate emerging technologies into measurable operational or revenue outcomes
Strong leadership, stakeholder management, and program governance skills
Bachelor's or Master's degree in Marketing Analytics, Computer Science, Statistics, Engineering, or Business Analytics
Preferred
Experience managing global evaluation and rollout of MarTech or AI systems
Familiarity with data privacy, security, and AI governance frameworks
Advanced understanding of creative automation and dynamic content testing
Ability to synthesize technical, operational, and strategic perspectives into clear direction
Company
Airwallex
Airwallex is a global payments and financial platform that provides business accounts, payment solutions, and spend management tools.
1001-5000 employees
H1B Sponsorship
Airwallex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (6)
2022 (2)
Funding
Current Stage
Late StageTotal Funding
$1.53BKey Investors
AdditionSquare Peg CapitalLone Pine Capital
2025-12-08Series G· $330M
2025-05-21Series F· $150M
2025-05-21Secondary Market· $150M
Leadership Team
Jack Zhang
Co-Founder & CEO
Jacob Dai
Co-Founder & CTO
Recent News
Sydney Morning Herald - Business
2026-01-23
Crowdfund Insider
2026-01-23
Company data provided by crunchbase