Hoag Health System · 13 hours ago
Content Writer Copywriter Senior: Marketing Department
Costa Mesa, CA
Full-time
Onsite
Senior Level
7+ years expHoag Health System is a nonprofit regional healthcare delivery network in Orange County, California, known for its high-quality care. They are seeking a Senior Content Writer-Copywriter to develop engaging content that enhances brand reputation and drives community engagement through various platforms.
Hospital & Health Care
Responsibilities
Craft compelling content for diverse platforms, including websites, blogs, social media, emails, podcasts, and videos
Conduct thorough research on healthcare topics and trends, collaborating with industry professionals to ensure accuracy, relevance, and insight
Write clear, engaging copy that reflects our brand voice and style, refining brand tone guidelines for ongoing improvement
Spearhead comprehensive content strategy, overseeing planning, creation, distribution, and analysis for optimal performance
Lead creative initiatives to shape innovative marketing campaigns, ensuring alignment with brand objectives
Optimize content for search engines (SEO) to increase organic traffic and improve rankings
Proofread and edit content to ensure grammatical accuracy, clarity, and adherence to brand guidelines
Stay updated on industry regulations, compliance requirements, and best practices to ensure content meets legal and ethical standards
Monitor and analyze content performance using analytics tools, identifying areas for improvement in content strategy
Stay current on emerging healthcare trends, patient needs, and industry advancements, generating content ideas to remain ahead of the curve
Lead the content strategy and planning sessions with creative design and marketing teams, bringing creative ideas and unique perspectives
Assist in managing and updating website content, ensuring accuracy, relevance, and a positive user experience
Perform other assigned duties
Qualification
Required
Bachelor's degree in English, journalism, communications, healthcare, or a related field. Equivalent work experience will also be considered
Minimum of 7 years' experience in copywriting and content creation
Proven work experience as a Content Writer, with a strong portfolio showcasing your writing skills
Excellent writing and editing skills, with a keen eye for detail and the ability to convey complex healthcare information in a clear and concise manner
Familiarity with SEO principles and best practices to optimize content for search engines and increase organic traffic
Ability to work independently and meet deadlines while maintaining a high level of quality and attention to detail
Ability to adapt to a fast-paced and dynamic healthcare environment and stay up to date on marketing trends
Excellent customer services skills and attitude
Organizational and time management skills
Superior verbal and written communication skills
Independent self-starter: must be able to set assignment priorities, work independently within established guidelines, and maintain confidentiality
Preferred
Knowledge of healthcare regulations, compliance requirements, and privacy guidelines is a plus
Knowledge of healthcare terminology, medical concepts, and patient care practices to effectively communicate healthcare information to diverse audiences
Strong research skills to gather information from credible sources and ensure accurate and up to date content
Proficiency in using content management systems (CMS) and familiarity with basic HTML formatting
Strong organizational and multitasking skills, with the ability to manage multiple content projects simultaneously
Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams
Passion for healthcare and a genuine interest in staying informed about industry trends, advancements, and patient needs
Company
Hoag Health System
Hoag is a nonprofit, regional health care delivery system in Orange County, California.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Robert Braithwaite
President and Chief Executive Officer
Eric Cheung
Chief Legal Officer, General Counsel, Senior Vice President
Recent News
PR Newswire
2025-07-14
Company data provided by crunchbase