McClatchy Media · 21 hours ago
Senior Director, Performance Marketing Sales
United States
Full-time
Remote
Lead/Staff, Director/Executive
$160K/yr - $190K/yr
5+ years expMcClatchy Media is seeking an exceptional sales professional with deep roots in the performance marketing ecosystem to drive revenue growth for their innovative media and performance marketing platform. The role involves building relationships, uncovering needs, and closing strategic deals that transform how organizations approach their marketing investments.
Advertising PlatformsDigital MediaNewsPublishing
Responsibilities
Own and exceed ambitious sales targets through new customer acquisition and account expansion
Build and manage a robust pipeline of qualified opportunities with brands and agencies
Navigate complex sales cycles involving multiple stakeholders including CMOs, marketing directors, media buyers, and agency executives
Negotiate and close high-value contracts that deliver mutual value and set the foundation for long-term partnerships
Leverage your existing network of brand and agency decision-makers to generate new business opportunities
Develop strategic relationships with key influencers and economic buyers in the performance marketing space
Represent the company at industry events, conferences, and networking forums to expand your reach
Build executive-level relationships that extend beyond transactional interactions
Conduct deep discovery to understand client marketing objectives, challenges, and performance metrics
Demonstrate how our platform drives measurable ROI and addresses specific client pain points
Articulate complex technical capabilities in language that resonates
Develop customized proposals and business cases that align platform features with client outcomes
Position our solution against competitors by highlighting unique value and differentiation
Stay current on performance marketing trends, emerging channels, and measurement methodologies
Provide feedback to product and marketing teams on market needs, competitive dynamics, and feature requests
Share insights about pricing models, industry benchmarks, and evolving client expectations
Identify new market opportunities and vertical-specific applications for the platform
Qualification
Required
Exceptional sales professional with deep roots in the performance marketing ecosystem
Established network of decision-makers at leading brands and agencies
Ability to build relationships, uncover needs, and close strategic deals
Own and exceed ambitious sales targets through new customer acquisition and account expansion
Build and manage a robust pipeline of qualified opportunities with brands and agencies
Navigate complex sales cycles involving multiple stakeholders including CMOs, marketing directors, media buyers, and agency executives
Negotiate and close high-value contracts that deliver mutual value and set the foundation for long-term partnerships
Leverage existing network of brand and agency decision-makers to generate new business opportunities
Develop strategic relationships with key influencers and economic buyers in the performance marketing space
Represent the company at industry events, conferences, and networking forums to expand reach
Build executive-level relationships that extend beyond transactional interactions
Conduct deep discovery to understand client marketing objectives, challenges, and performance metrics
Demonstrate how the platform drives measurable ROI and addresses specific client pain points
Articulate complex technical capabilities in language that resonates
Develop customized proposals and business cases that align platform features with client outcomes
Position the solution against competitors by highlighting unique value and differentiation
Stay current on performance marketing trends, emerging channels, and measurement methodologies
Provide feedback to product and marketing teams on market needs, competitive dynamics, and feature requests
Share insights about pricing models, industry benchmarks, and evolving client expectations
Identify new market opportunities and vertical-specific applications for the platform
Established network of decision-makers at major brands and/or leading advertising agencies
Active presence in performance marketing circles with credibility and trust among buyers
Relationships that can be activated to generate immediate pipeline and revenue opportunities
Deep understanding of how brands and agencies evaluate, select, and implement marketing technology
5+ years of experience selling marketing technology, media solutions, or performance marketing services
Comprehensive understanding of performance marketing economics including CPM, CPA, ROAS, LTV, and attribution models
Knowledge of the performance marketing technology stack and how different solutions integrate
Familiarity with major advertising platforms, measurement tools, and data infrastructure
Understanding of the evolving measurement landscape
Consistent track record of meeting or exceeding quota (100%+ attainment)
Experience managing complex B2B sales cycles with deal sizes of $1M+
Proficiency in solution selling, consultative approaches, and value-based selling
Strong qualification skills with ability to identify and pursue high-probability opportunities
Excellent negotiation skills and ability to structure win-win agreements
Experience with CRM systems (Salesforce preferred) and disciplined pipeline management
Outstanding communication and presentation skills with ability to command a room
Strategic thinking combined with tactical execution
Ability to work independently while collaborating effectively with cross-functional teams
Comfortable in fast-paced, evolving environments where agility is essential
Strong business acumen with ability to understand client P&Ls and marketing investment decisions
Ability to open doors with senior executives through reputation and network
Ability to explain technical concepts in clear, compelling business terms
Ability to build trust quickly and maintain relationships over time
Ability to close deals through persistence, creativity, and strategic thinking
Preferred
Bachelor's degree (B.A. or B.S.) from an accredited college or university preferred; or the equivalent education, experience, skills and knowledge needed to perform the tasks and responsibilities of the position
Benefits
Healthcare coverage for employees and their families
Financial protection from expected and unexpected expenses
Multiple no-cost wellness resources
Coverage for four-legged friends
401(k) plan with employer match
Competitive paid time off
Corporate holidays
A range of mental health benefits
Company
McClatchy Media
McClatchy Media Company is shaping the future of media by bringing together trusted journalism, engaging lifestyle and entertainment content, trend analysis, and innovative distribution solutions.
1001-5000 employees
H1B Sponsorship
McClatchy Media has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
Funding
Current Stage
Public CompanyTotal Funding
unknown2020-09-04Acquired
1998-02-12IPO
Leadership Team
Tony Hunter
Chairman and CEO
Company data provided by crunchbase