Tombras · 4 hours ago
Sr. Director, Commerce Media
Knoxville, TN
Full-time
Onsite
Director/Executive
10+ years expTombras, a 450+ person, full-service, national advertising agency, is seeking a Sr. Director, Commerce Media. This role involves building and leading Tombras' Commerce Media practice, focusing on Amazon Ads and retail media, while fostering strong client relationships and championing innovative ideas to drive performance.
AdvertisingMarketing
Responsibilities
Co-build the Commerce Media practice with the Chief Digital Officer: define the vision, operating model, hiring plan, training approach, and the 'what good looks like' standards that will scale as we grow
Build and lead Tombras’ Commerce Media practice across Amazon and priority RMNs (e.g., Walmart Connect, Target Roundel, Chewy, delivery apps, and other RMNs as client needs expand)
Serve as the senior client-facing commerce media leader, presenting strategy, performance, and growth roadmaps to marketing, eCommerce, and sales stakeholders
Lead by doing: as the team scales, there will be times where this role will be responsible for personally launching, optimizing, and troubleshooting campaigns (Amazon Ads + RMNs) when needed—especially during client onboarding, critical performance moments, major promo periods, and new product rollouts
Own end-to-end commerce media activation with a strong 'operator' mindset—campaign builds, pacing, optimization, testing, and performance troubleshooting (not just oversight)
Partner closely with Media Strategy and Media Investment teams to integrate retail media into full-funnel media plans (search, social, programmatic, CTV, online video, etc.) while keeping commerce-specific KPIs front and center
Collaborate with Analytics and Data Science to define and operationalize omni-commerce measurement (online + in-store), incrementality/testing approaches, and closed-loop reporting frameworks
Collaborate with Creative to develop immersive digital retail experiences and retail-ready creative approaches (e.g., retailer PDP enhancements, creative testing frameworks, richer onsite/offsite formats, and commerce-driven storytelling)
Build and maintain platform and partner relationships (Amazon Ads, RMNs, Pacvue/Skai and other tech partners), staying current on betas, product changes, measurement updates, and best practices
Define Tombras’ Commerce Media operating system: retailer selection frameworks, campaign naming conventions, reporting standards, QA processes, and playbooks that scale as headcount grows
Lead new business: support pitches, audits, and commerce media POVs; translate client business goals into retailer-specific strategies and investment plans
Help recruit, hire, mentor, and develop future Commerce Media team members as the practice scales
Qualification
Required
10+ years experience in Amazon Ads / commerce media / retail media / marketplaces / performance media (agency experience strongly preferred)
Tombras leadership expectation: you are as comfortable in the platforms as you are leading teams—able to personally audit accounts, build campaigns, and optimize alongside your team
Demonstrated hands-on experience running large budgets across Amazon Ads and at least one major RMN (Walmart/Target/Chewy/Instacart/grocery/pharmacy RMNs, etc.)
Strong experience with Pacvue and/or Skai (ability to operationalize automation, pacing, and scalable optimization workflows)
Proven ability to translate commerce business goals into retailer-specific strategies (share growth, new-to-brand/customer acquisition, profitability, category defense/offense, retail readiness)
Fluency in commerce KPIs (ROAS, TACoS, NTB/customer acquisition, share of voice/rank dynamics, incrementality/test design concepts, retail media attribution realities)
Strong client presence: can lead weekly/monthly performance cadences and executive-level QBRs
Experience building processes, coaching teams, and scaling a capability from early-stage to repeatable delivery
Excellent communication, organization, and cross-functional collaboration skills
Tools you'll use: You should be comfortable navigating and operationalizing a modern commerce media tool stack, including: Retail media and marketplace buying + Amazon Ads Console (Sponsored Products, Sponsored Brands, Sponsored Display) + Amazon Marketing Cloud (AMC) and Amazon DSP + Retail media platforms (examples): Walmart Connect, Target Roundel, Chewy Ads (and additional RMNs as client needs dictate) + Delivery commerce ads (examples):DoorDash Ads and similar platforms + Cross-retailer management & automation + Pacvue (required experience strongly preferred) + Skai (Kenshoo) (experience strongly preferred) + Criteo and CitrusAds + Other common platforms you may have used: Teikametrics, Perpetua, Quartile, etc. + Retail intelligence & digital shelf analytics (examples) + Profitero, CommerceIQ, Stackline, DataWeave, Similarweb Digital Shelf Intelligence + Marketplace research tools you may have used: Helium 10, Jungle Scout, Keepa (helpful, not required) + Measurement, audiences, clean rooms, and analytics surfaces + Amazon Marketing Cloud (AMC), Amazon Attribution, Amazon Brand Analytics + Ad server / measurement tooling as applicable (e.g., CM360) + Webanalytics platforms (e.g., GA4, Adobe Analytics) as needed for broader media integration
Benefits
Unlimited PTO
Generous parental leave for primary and non-primary caregivers
Medical (PPO or High Deductible option) for employee + dependents
401(k) Participation
Employer-paid Dental & Vision
Company
Tombras
Tombras is a 450+ person, full-service agency with a digital mindset. We are one of the top independent agencies in North America.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Brian Tilson
Chief Operating Officer
Denice Heyward
Chief Partnerships Officer
Recent News
Media Post
2025-12-25
2025-12-05
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