eTeam · 2 months ago
Trade Marketing Manager
United States
Full-time
Remote
Senior Level
$100/hr - $110/hr
7+ years expeTeam is seeking a Trade Marketing Manager to lead and scale the commerce trade strategy for Afterpay merchants and products. This role involves crafting engaging content that drives merchant visibility and product adoption while collaborating with various teams to align marketing strategies with business objectives.
Information Technology
Responsibilities
Support trade marketing initiatives (for seasonal and cultural moments (e.g., Cyber Week, Holiday, Back-to-School) that drive product adoption and merchant engagement
Build and manage monthly content calendars aligned with key business moments, seasonal trends, and merchant partnerships
Develop campaign strategy briefs and lead the creative process from concept to execution — including creative reviews, merchant approvals, and QA for launch
Collaborate with CRM and Partner Marketing to ensure content reflects trade moments, promotional offers, and merchant opportunities
Use performance insights to optimize storytelling and improve future content performance
Lead editorial content creation and publishing for the Afterpay app, developing compelling shopping and merchant stories that drive discovery and engagement
Independently design and build in-app content using Figma and Builder tools
Apply strong editing and copywriting skills to ensure all content is polished, on-brand, and optimized for engagement
Ensure accuracy in affiliate links, store codes, and placement tagging across all content
Partner with the Ads/Affiliate team to align editorial content with sponsorship and partnership opportunities
Oversee campaign booking and tracking across CRM, Social, Partner Marketing, and Ads/Affiliate channels
Manage the Afterpay content inventory tracker, ensuring visibility into all active and upcoming campaigns
Partner cross-functionally to ensure content placements are optimized for performance and value
Collaborate on monthly campaign reporting and assist in post-campaign analysis and insights
Work closely with Product Marketing, CRM, Creative, and Partner Sales teams to ensure alignment on messaging and positioning
Partner with Brand and Creative teams to bring campaigns to life through compelling, customer-centric content
Collaborate with Finance, Legal, and Compliance partners to ensure messaging accuracy and adherence to brand and regulatory standards
Qualification
Required
7+ years of experience in Integrated, Product, Partner, or Content Marketing, ideally in e-commerce, fintech, or retail
Proven success developing multi-channel content strategies that drive measurable engagement and conversion
Strong cross-functional leadership and communication skills; comfortable managing alignment across multiple stakeholders and teams
Deep experience with content creation, campaign management, and editorial execution, including working with creative teams and external partners
Excellent project management skills with the ability to balance strategy and execution across multiple initiatives
Analytical and data-driven — able to translate campaign results into actionable insights
Comfortable working in a fast-paced, matrixed environment, adapting to evolving business priorities
Proficiency with content tools such as Figma, Builder, and Asana (or similar workflow management platforms)
A passion for commerce, storytelling, and building engaging customer experiences that connect brands and merchants
Company
eTeam
eTeam is a staffing agency that also provides payrolling services.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2023-12-04Acquired
Leadership Team
Swetta Bhatt
CEO APAC & India
Aanchal Thakur
Chief Customer Officer
Recent News
2025-11-19
2025-08-21
Company data provided by crunchbase