Rite-Hite · 1 day ago
Director, Product Marketing - Material Transfer Zone (MTZ)
Milwaukee, WI
Full-time
Hybrid
Director/Executive
12+ years expRite-Hite is the global leader in loading dock and door equipment, and they are seeking a Director of Product Marketing to provide senior leadership for their Material Transfer Zone portfolio. This role involves shaping product positioning, pricing, and go-to-market strategies while driving profitable growth and effective product launches.
Home ImprovementIndustrialIndustrial ManufacturingManufacturingProfessional ServicesService IndustryWarehousing
Responsibilities
Lead the development and execution of a customer insight strategy, including customer and sales/service advisory boards, to identify unmet needs, usage trends, and value drivers
Partner with shared Marketing Services teams to analyze internal and external data and translate insights into actionable recommendations
Engage directly with customers through site visits and experience center interactions to inform strategy, innovation, and commercialization
Provide forward-looking market and customer insights to support long-term strategic planning
Develop and execute the MTZ marketing strategy aligned with product roadmaps and enterprise priorities to support demand generation, share gain, funnel acceleration, and price realization
Partner with Product Management, Distribution, and Business Development to define commercial strategies, target customer segments, and channel approaches
Provide market-backed input and recommendations to inform pricing strategy, including value-based positioning and external pricing research
Ensure MTZ marketing strategies are aligned with enterprise brand, operating company, and growth objectives
Lead the development of product positioning, value propositions, and messaging across the MTZ portfolio in close partnership with Product Management and commercial teams
Oversee marketing strategy and planning for new product launches and lifecycle management, beginning early in the product development process
Guide the development of sales enablement tools, training, competitive positioning, and go-to-market plans
Drive data-informed launch strategies and alignment on marketing mix and channel execution
Champion thought leadership initiatives, reference sites, and industry partnerships
Ensure consistent, high-quality marketing assets that are adopted and effectively used by commercial teams
Manage the product marketing budget to maximize return on investment across the portfolio
Lead and develop a team of product marketing professionals, with the opportunity to scale capabilities over time
Influence and align cross-functional teams across Marketing, Product Management, Distribution, Sales, Engineering, and Business Development
Establish operating rhythms that support on-time, high-quality execution of marketing initiatives
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
12+ years of experience in product marketing, product management, sales, or related roles
Proven experience leading B2B product marketing across the full product lifecycle
Strong ability to translate customer and market insights into clear strategy and commercial action
Demonstrated success influencing cross-functional teams and senior stakeholders
Excellent communication skills with the ability to clearly present to executive audiences
Strong analytical, problem-solving, and decision-making skills
Experience leading and developing teams
Preferred
Experience in complete lifecycle B2B product marketing preferred, especially in industrial, manufacturing, or engineered products environments
Benefits
Comprehensive medical, dental, and vision coverage, plus life and disability insurance.
A robust well-being program with an opportunity to receive an extra day off and more.
A strong retirement savings program with 401(k), company match, and profit sharing.
Paid holidays, vacation time, and personal/sick days each year.
Company
Rite-Hite
Rite-Hite is a manufracturer of loading dock equipment, industrial doors, safety barriers, HVLS fans, industrial curtain walls.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
M
Marc Sundquist
President & CEO at Rite-Hite Doors
Recent News
2025-10-30
vcnewsdaily.com
2025-10-30
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