Hyphen Solutions · 12 hours ago
Marketing Programs Manager
Dallas, TX
Full-time
Onsite
Senior Level
6+ years expHyphen Solutions is a company focused on unifying the construction supply chain through a trusted homebuilder network. The Marketing Programs Manager will own events as a core revenue-generating marketing channel, designing and executing strategies that support lead conversion and maximize pipeline outcomes throughout the sales cycle.
ComputerSaaSSoftware
Responsibilities
Own events as a primary marketing and sales channel throughout the year
Prioritize which events we participate in based on audience fit, sales impact, and pipeline potential
Own events as a core element of the go-to-market motion, aligning strategy, execution, and follow-through to drive measurable revenue impact
Support a mix of in-person, virtual, partner-led, and account-based events to reach buyers effectively
Partner closely with Sales leadership, BDRs, and reps to plan and execute events
Support pre-event targeting, outreach, and meeting planning to maximize on-site and post-event results
Ensure Sales teams are equipped with the strategic and aligned messaging, materials, and talk tracks for each event
Serve as the primary marketing partner to Sales for event-related programs
Focus on lead quality and conversion, not only attendance or badge scans
Partner with Demand Generation and Sales Ops on lead capture, scoring, and handoff
Support clear post-event follow-up motions that move leads to active opportunities
Track and report on event-sourced and event-influenced pipeline, conversion, and outcomes
Manage end-to-end execution for events including planning, vendors, budgets, booths, travel, shipping, and on-site coordination
Ensure events are executed professionally, consistently, and within budget
Maintain clear project plans and timelines across a high volume of events annually
Help expand events as a channel beyond traditional trade shows
Support webinars, virtual events, partner programs, and new event formats that improve reach and efficiency
Continuously test, learn, and improve how events drive pipeline and revenue
Share insights and recommendations with Marketing and Sales leadership
Qualification
Required
Bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience
6 or more years of experience in event marketing, field marketing, marketing programs, or integrated marketing roles in a B2B environment
Proven experience managing a high volume of events, including trade shows, conferences, partner events, and virtual programs
Demonstrated ability to treat events as a revenue-driving channel, with experience supporting pipeline creation, lead quality, and sales follow-up
Experience partnering directly with Sales teams, SDRs, and Sales leadership to plan, execute, and follow up on events
Strong project management and organizational skills, with the ability to manage multiple programs, timelines, and budgets simultaneously
Comfort working in fast-paced, growth-oriented environments with changing priorities
Data-aware mindset with experience tracking event performance and understanding pipeline and conversion metrics
Experience working with CRM and marketing automation platforms (Salesforce preferred; Account Engagement/Pardot a plus)
Strong written and verbal communication skills, with the ability to collaborate effectively across Marketing, Sales, Product, and Operations teams
Experience managing external vendors, agencies, and event partners
Willingness to travel as required to support in-person events
Company
Hyphen Solutions
Hyphen Solutions, a developer of supply chain management software for the home building industry
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
GreyLion Capital
2020-10-27Private Equity
2019-11-01Debt Financing
2016-06-22Private Equity
Leadership Team
Brad Henderson
Chief Information Security Officer
Chris Sugg
Chief Innovation Officer
Recent News
2025-06-21
Business Wire
2025-06-12
2024-05-24
Company data provided by crunchbase