Resideo · 12 hours ago
Sr Marketing Manager
Golden Valley, MN
Full-time
Hybrid
Senior Level
$171K/yr - $255K/yr
7+ years expResideo is a global manufacturer and distributor of technology-driven solutions for home and business. They are seeking a strategic Brand Strategy Marketing Manager to lead brand development and execution across their portfolio, ensuring alignment with business goals and optimizing brand performance through data-driven insights.
Homeland SecuritySecurity
No H1B
Responsibilities
Lead the strategic development of a comprehensive brand framework that encompasses the Resideo corporate brand, our product brands (including Honeywell Home, First Alert, BRK, and Resideo), and product family sub-brands
Formalize the brand architecture including the strategic role, target audience, and competitive set for each entity
Develop and maintain distinct positioning statements and Unique Value Propositions (UVPs) for each core brand, ensuring messaging differentiation for B2B channels (e.g., HVAC dealers, security installers) and B2C end-users
Partner with Insights & Intelligence team to monitor brand awareness, perception, preference, and Net Promoter Score (NPS) for all major brands
Build and reinforce brand equity to increase customer trust, preference, and loyalty across all segments and markets, while positioning the brand as a strategic asset that drives purchase decisions, strengthens partner alignment, and fosters long-term customer relationships
Define and champion brand storytelling that communicates Resideo’s purpose, values, and differentiation leveraging our rich heritage, commitment to product quality, community impact, and our investment in Pro partnerships and their businesses
Leverage qualitative and quantitative research methods including A/B testing, focus groups, and surveys to guide brand strategy and marketing decisions
Monitor competitor brand activity, positioning shifts, and messaging strategies to identify market gaps and emerging threats
Analyze digital performance metrics (e.g., web analytics, social engagement, conversion data) to refine and optimize marketing campaigns for maximum impact
Lead the creation of naming philosophies tailored to each line of business or category, using competitive benchmarking and market insights to ensure relevance, differentiation, and alignment with long-term brand strategy
Develop and manage the end-to-end naming process for products, services, and features, partnering with marketing, product, sales, and other stakeholders to ensure relevancy, extendability, and alignment across the brand portfolio
Lead the hands-on development of names for products, services, and features - including ideation, customer testing, and digital optimization - to ensure names are not only compelling and clear, but also deliver strategic value and brand strength when optimized for relevance, discoverability, and long-term impact
Own the Global Trademark & Licensing budget and financial management while partnering with legal counsel to oversee the registration, maintenance, and renewal of all global trademarks and service marks
Provide strategic brand input to Marketing and Sales teams to ensure product launches are supported by on-brand messaging and targeted campaigns
Develop differentiated messaging strategies that address the distinct needs of the B2B professional (ROI, ease of installation, reliability) while also incorporating the emotional and user-centric needs of the B2C consumer (security, comfort, simplicity)
Collaborate with content teams to ensure all content adheres to the established brand voice, personality, and tone for the respective brand
Ensure communications clearly articulate the unique benefits, differentiated features, and superior quality that distinguish Resideo’s brands from generic or competitive offerings
Oversee the creation and enforcement of comprehensive brand style guides, voice/tone documents, and architecture rules to ensure global consistency across all regions, languages, and marketing collateral
Plan, develop, and execute integrated brand marketing campaigns across digital and traditional channels to drive awareness, engagement, and loyalty
Manage campaign budgets, timelines, and KPIs to ensure efficient resource allocation and measurable results
Oversee content strategy, updates, and optimization of the brand website to maintain consistency and enhance user experience
Identify and manage opportunities to extend brand reach through co-marketing initiatives, sponsorships, and approved third-party usage of brand assets
Develop and maintain branded swag, apparel, and promotional materials that align with brand guidelines and reinforce marketing objectives
Ensure all campaigns, partnerships, and materials adhere to brand standards and reinforce brand positioning
Ensure alignment with brand identity and value, incorporates testing and insights, drives consideration and purchase, and enhances user experience across each brand
Evaluate packaging concepts through consumer testing, competitive analysis, and sustainability considerations
Provide clear creative direction and feedback to internal designers and external agencies to maintain brand consistency across all packaging formats
Create and lead the brand licensing strategy for Resideo-owned brands, identifying growth opportunities with third-party manufacturers and building scalable models for brand extension
Partner with marketing, product, sales, and legal teams to define licensing frameworks, build compelling business cases, and advocate for licensing opportunities that align with brand and business goals
Develop financial models to evaluate licensing potential, forecast revenue impact, and guide decision-making, while ensuring brand integrity through clear usage guidelines and governance processes
Act as the primary internal strategy lead for the Honeywell Home brand, ensuring all brand usage, messaging, and visual identity adhere to licensing agreements while supporting Resideo's long-term corporate vision and business opportunities
Qualification
Required
7+ years of experience in brand strategy, marketing, or brand management, ideally within a multi-brand or licensing environment
Expertise in brand architecture models (e.g., House of Brands, Branded House, Endorsed Brands)
Proven ability to develop and manage marketing campaigns, including planning, execution, and performance optimization
Experience with packaging design and strategies, ensuring alignment with brand identity and consumer appeal
Strong financial acumen with experience in budget planning, management, and ROI analysis for marketing initiatives
Licensed brand management experience and ability to navigate complex brand governance requirements
Analytical and data-driven mindset, leveraging insights to guide strategic decisions and optimize marketing effectiveness
Excellent communication, collaboration, and project management skills to lead cross-functional initiatives successfully
Preferred
Experience in smart home, consumer electronics, or similar
Experience in B2B2C industries or Channel-Driven Businesses
Familiarity with brand tracking tools and methodologies
Ability to influence and lead cross-functional teams without direct authority
Benefits
Life and health insurance
Life assistance program
Accidental death and dismemberment insurance
Disability insurance
401k Plan
Vacation & holidays
Company
Resideo
At Resideo, we help you protect what matters most by creating technology and smart solutions that integrate seamlessly into your life.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$600MKey Investors
CD&R LLP
2024-07-09Post Ipo Debt· $600M
2024-06-14Post Ipo Equity
2018-10-29IPO
Leadership Team
Kevin Prush
Vice President, Finance & CFO, ADI Global Distribution
Scott Harkins
Sr. Vice President Global Sales
Recent News
2025-12-05
2025-12-03
2025-12-02
Company data provided by crunchbase