Collective Health · 7 hours ago
Senior Manager, Product Marketing
Lehi, UT
Full-time
Hybrid
Senior Level
$134K/yr - $168K/yr
7+ years expCollective Health is transforming how employers and their people engage with their health benefits through technology and user experience design. The Senior Manager, Product Marketing will lead the go-to-market strategy and execution, manage client communications, and collaborate with various teams to influence the product roadmap and market positioning.
Health CareHealth InsuranceInsurTech
Responsibilities
Define and lead our client communications, retention strategy and execution in partnership with our Client Success team, Director of Growth, Content, and Product teams
Create a robust library of sales and client success enablement materials, including product decks, year in views, QBRS, newsletters, white papers, and battlecards
Train and support the client success teams to effectively communicate our value proposition and retain business
Own the end-to-end GTM process for new product launches, feature releases, and market expansion initiatives. This includes market research, competitive analysis, messaging, positioning, launch execution, and partnership with sales, client success, brand and growth
Collaborate closely with Product Management and the Commercial team to influence the product roadmap based on market needs and customer insights
Develop clear, concise, and differentiated messaging and positioning for all our products and services in collaboration with the brand team
Translate complex healthcare and technology concepts into powerful stories that resonate with employers, benefits consultants, health systems, and payviders
Drive content in partnership with the Director of Growth Marketing and the Head of Brand
Be the expert on our buyers, users, and the competitive landscape
Conduct customer interviews, analyze market trends, and leverage data to inform all marketing and product decisions
Serve as a subject matter expert and internal evangelist, presenting to leadership, contributing to thought leadership, and representing Collective Health at key industry events
Qualification
Required
7+ years of experience in product marketing
Ideal to have integrated marketing or brand experience as well
A process-oriented mindset with a track record of building and implementing scalable product marketing frameworks (e.g., GTM launch plans, messaging matrices, sales enablement playbooks)
Proven experience in the health benefits space, B2B SaaS and/or health tech industries, with a deep understanding of the enterprise sales cycle
Experience marketing to HR/Benefits leaders and consultants is a strong plus
Demonstrated ability to launch frequently and with excellence in partnership with sales and client success
Exceptional written and verbal communication skills, with the ability to craft compelling narratives and present to diverse audiences
A customer-obsessed approach to marketing, with a genuine curiosity to understand buyer needs and market dynamics
Strong collaboration and influencing skills, with the ability to work effectively across departments and with senior leadership
Ability to both lead and roll up your sleeves
A passion for our mission to make healthcare a better experience for everyone
Benefits
Health insurance
401k
Paid time off
Company
Collective Health
Collective Health is a modern TPA integrating plan admin, navigation and advocacy to deliver a better health benefits experience for all.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$725MKey Investors
Health Care Service CorporationSoftBank Vision FundNew Enterprise Associates
2021-05-04Series F· $280M
2019-06-17Series E· $210M
2018-02-28Series D· $110M
Leadership Team
Ali Diab
CEO & Co-Founder
Scott Murray
Chief Operating Officer
Recent News
Company data provided by crunchbase