OCP · 8 hours ago
Marketing Manager – Via Cantus
Lake Oswego,OR,US
Full-time
Onsite
Mid Level
$79K/yr - $85K/yr
4+ years expOCP is a not-for-profit Catholic publishing company focused on helping people encounter God through music and liturgical resources. They are seeking a Marketing Manager to lead and execute marketing campaigns for their new Via Cantus label, aiming to grow the brand and its audience in the US and Latin America.
MusicNon ProfitPublishing
Responsibilities
Develop and execute marketing plans to promote Via Cantus albums, singles, artists and events
Strategize and manage social media, online advertising, and digital content with a focus on Spanish and bilingual content
Work with artist roster to assist in building out their social and digital presence
Manage, develop, and report on key KPI’s related to campaigns
Oversee the production of key promotional materials and advertising content
Work with key partners, contractors and DSPs to develop promotional strategies, pre-save campaigns, editorial pitching, and playlisting opportunities
Work closely with head of label and cross-functional departments to ensure cohesive digital execution
Assess ROI to refine marketing strategy and promotions
Conduct market analysis to understand trends, identify target audiences, and adjust strategies
Work with 3rd party agencies and vendors as needed
Launch creative fan acquisition and engagement strategies including email, SMS, activations, UGC, and direct-to-fan initiatives
Qualification
Required
4+ years of marketing or promotional background, ideally within music, entertainment within the Latin market
Strong knowledge of digital platforms, social trends, and content formats, especially Instagram, TikTok, YT, Facebook, and emerging platforms
Deep understanding of Latin music, culture, and digital trends
Experience managing marketing campaigns and reporting on those campaigns
Experience engaging or managing PR, events, and radio promotion contractors / third parties
Highly organized, detail-oriented, and able to thrive in a fast-paced environment
Excellent written and verbal communication skills in Spanish and English
Fluency in English and Spanish required
Preferred
BA in Marketing or some closely related field
Strong grasp of analytics tools (Chartmetric, TikTok Analytics, YouTube studio, etc)
Understanding Christian Music and Catholic Music ecosystem
Benefits
Medical insurance with a zero deductible and 90 percent premium coverage for employees and eligible dependents
Dental, vision, flexible spending, and life/long-term disability plans
403(b) retirement plan with employer contributions
Generous paid time off accruals and 12-14 paid holidays annually
Company
OCP
OCP (Oregon Catholic Press) is a not-for-profit publisher of liturgical music and worship resources, offering missals, hymnals, liturgical planning tools, parish events, CDs and more.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Heffner Donna
Chief Financial Officer
Cara Snitker
Chief Operating Officer
Recent News
2025-09-09
Company data provided by crunchbase