Lucchese Bootmaker · 1 day ago
Communications & Marketing Intern
Dallas Office, Dallas, TX, US
Internship
Onsite
InternLucchese Bootmaker is a luxury heritage brand focused on craftsmanship and innovation. The Communications & Marketing Intern will support the Communications function, aiding in media relations, brand storytelling, and marketing initiatives within a luxury brand environment.
Fashion
Responsibilities
Support the execution of public relations and marketing initiatives that advance Lucchese’s luxury brand narrative and strengthen earned media presence
Assist in developing communications and marketing materials, including press releases, talking points, media alerts, briefing documents, and marketing collateral
Conduct research across luxury, fashion, Western, and lifestyle media landscapes to identify storytelling and marketing opportunities
Assist with media and stylist outreach, sample coordination, and tracking to ensure organized and timely communication
Collaborate with Lucchese’s PR agency to support campaigns, media outreach, and earned media initiatives
Monitor, track, and compile earned media coverage to support reporting and strategic planning
Work closely with internal teams, including retail, e-commerce, wholesale, marketing, and product to support communications and marketing initiatives
Participate in communications and marketing planning sessions, campaign reviews, and editorial brainstorms
Support initiatives tied to product launches, retail openings, partnerships, special events, sponsorships, and philanthropy initiatives, ensuring messaging consistency across all channels
Track industry trends, luxury positioning strategies, and competitive activity to inform communications and marketing strategies
Assist in post-campaign recaps and reporting documents, contributing thoughtful insights and observations
Qualification
Required
Currently pursuing a degree in Communications, Public Relations, Marketing, Journalism, Business, or a related field
Strong written and verbal communication skills with a keen editorial eye
Familiarity with AP Style
Highly organized, proactive, and able to manage multiple priorities
Strong attention to detail and eagerness to learn
Comfortable working in a professional, in-office environment
Proficiency in Microsoft Office; familiarity with Keynote and Canva is a plus
Preferred
Strong writing and editing skills, with the ability to adapt tone and voice across communications and marketing platforms
Upper-level undergraduate student (junior or senior) or recent graduate
Interest in fashion, luxury, lifestyle, or heritage brand storytelling
Public relations and/or marketing coursework or hands-on experience is a plus
Company
Lucchese Bootmaker
Lucchese Bootmaker is a legendary bootmaker of the American West. Handcrafting boots since 1883.
Founded in 1883
501-1000 employees
H1B Sponsorship
Lucchese Bootmaker has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2022 (1)
Funding
Current Stage
Late StageLeadership Team
Tim Latiolais
Chief Financial Officer
Alyssa C.
Partnerships and Events
Recent News
Footwear News
2025-10-28
Morningstar.com
2025-10-28
Company data provided by crunchbase