OpenTable · 7 hours ago
Marketing Specialist, Experiential Marketing & Brand Strategy
San Francisco, California
Full-time
Hybrid
Mid Level
$75K/yr - $90K/yr
3+ years expOpenTable is an industry leader in restaurant technology, seeking a creative and detail-oriented Brand Strategy Marketing Specialist to join their dynamic team. This role involves shaping the brand's narrative for restaurant partners through storytelling across various channels and collaborating closely with senior leadership on brand strategy.
HospitalityInternetReservationsRestaurants
Responsibilities
Shape and evolve how OpenTable positions and humanizes its brand for restaurant partners, translating brand strategy into clear, authentic storytelling
Support executive social media presence through content coordination, posting, and audience engagement
Assist with executive on-site event support, including logistics coordination and real-time assistance during events
Develop and guide restaurant-first narratives across multiple channels, including the CEO’s social media presence, @OpenTableForRestaurants, events, and email
Support and assist in the development and execution of B2B brand campaigns, ensuring alignment with overall brand strategy and restaurant needs
Own and support select industry and hospitality events as strategic brand moments, helping turn in-person experiences into scalable brand and content opportunities
Manage and support chef, restaurateur, and industry talent relationships, identifying opportunities to thoughtfully integrate credible voices into campaigns and storytelling
Partner with PR, Brand, Content, Social, and Creative teams to productionalize experiential and industry-led content for distribution across B2B and B2C channels
Track and synthesize performance and qualitative feedback to inform brand positioning, campaigns, and storytelling efforts
Qualification
Required
BA/BS degree required
3+ years of work experience in digital marketing, events and/or PR
2+ years of professional experience in hospitality, food media, restaurant technology, or adjacent industries, with a strong understanding of the national restaurant landscape, including prominent chefs and broader industry dynamics
Efficient, highly productive multitasker; self-motivated and flexible; thrives in an entrepreneurial and collaborative environment
Outstanding communication skills and demonstrated track record working with cross functional teams
Comfort with data, numbers, trend analysis and technology
Detail and results-focused
Proficiency in Google Workspace
Ability to perform some physical tasks associated with event setup and breakdown
Willingness to travel for events
Preferred
Experience with event management software (e.g., Zkipster), CRM platforms (e.g., Salesforce), and project management tools (e.g., Monday.com) is a plus
Resourceful, adaptable, proactive, and a collaborative team player
Benefits
Work from (almost) anywhere for up to 20 days per year
Company-paid therapy sessions through SpringHealth
Company-paid subscription to Headspace
Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
Paid parental leave
Generous paid vacation + time off for your birthday
Paid volunteer time
Development Dollars
Leadership development
Access to thousands of on-demand e-learnings
Travel Discounts
Employee Resource Groups
Free lunch 2 days per week
Convenient downtown SF office location close to the Montgomery MUNI and BART stations.
Building amenities, such as a gym, dog policy, & bike parking
Company
OpenTable
OpenTable operates as an online restaurant booking service that enables guests to discover and book tables. It is a sub-organization of Booking Holdings.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$48MKey Investors
Impact Venture Partners
2014-06-13Acquired
2009-05-21IPO
2000-10-01Series C· $36M
Leadership Team
Ashley Tyra
Vice President of Product Management
Alex Woolf
iOS
Recent News
The Motley Fool
2026-01-25
The Motley Fool
2026-01-08
Company data provided by crunchbase