Patrick Ta Beauty · 1 day ago
Marketing Manager, Consumer Engagement
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $118K/yr
5+ years expPatrick Ta Beauty is a luxury beauty brand founded by celebrity makeup artist Patrick Ta, aiming to make red carpet artistry accessible to everyone. The Marketing Manager, Consumer Engagement will lead consumer engagement strategies across various platforms, ensuring brand visibility and enhancing the consumer experience through innovative marketing campaigns.
BeautyCustomer ServiceEmailRetail
Responsibilities
In close collaboration with the Senior Director of Consumer Engagement, build and execute consumer engagement activities that align brand and product with commercial calendars and deliver against key business goals and marketing objectives
Own the Consumer Engagement & Activation marketing calendar, syncing campaigns, brand social, partner/creator integrations, promotions, and retail activations across all channels (including DTC and retail) to maximize high-impact brand visibility and earned media value
Collaborate with internal teams and external partners to deliver consistent brand, product and artistry storytelling across paid, owned, and earned media. Ensure consistency of brand identity across all activations and brand touchpoints
Analyze performance and optimize campaigns to drive growth and engagement
Manage timelines, deliverables, and internal communication to ensure on-time, high-quality execution
Lead the planning and execution of brand events including product launches, creator events, trade events and experiential activations from concept to execution
Manage the event calendar to maximize brand opportunities, support launches and core product and ensure full visibility across teams. Maximize the calendar of Patrick Ta the makeup artist, finding new ways to be in the cultural conversation and distinguish the brand through consumer engagement activities
Maintain and regularly update event guidelines to ensure consistent and aligned approach across all markets. Collaborate cross-functionally to align regional activities with global brand priorities
Track, optimize and report performance of events and experiential moments, create post-mortem reports and regular industry competitive analysis
Analyze category trends, consumer insights, competitive landscape, and Sephora benchmarking to identify growth opportunities
Build performance recaps and present strategic recommendations to leadership
Partner with the senior director in the detailed tracking and management of the consumer engagement budget ensuring that all spends are accurately maintained across all channels
Qualification
Required
5+ years of experience in events, influencer marketing or digital/social commerce, preferably within beauty or lifestyle. Experience with Sephora or comparable prestige retailer a plus
Bachelor's degree in Marketing, Communications, Business, or related field
Proven ability to manage complex events, creator partnerships and internal cross-functional relationships
Strong analytical skills with experience interpreting creator and social reporting, and campaign KPIs. Deep familiarity across social platforms and creator-first activation
Proven ability to lead cross-functional teams and influence without authority
Strong communication skills and ability to present internally and externally effectively and with conviction
Exceptional project management skills, organized, detail-oriented, and able to manage multiple timelines simultaneously
Ability to be both strategic and hands on. Possess a proactive, solutions-oriented mindset with a passion for prestige beauty
Benefits
Bonus Opportunity
Health Benefits
401 (k) With a Company Match
Product Discount Program
Flexibility & Wellness Stipend
Paid Leave Programs
Paid Holidays & Summer Fridays
Company
Patrick Ta Beauty
Everyone Deserves To Feel Confident & Beautiful Everyday.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknownKey Investors
Stride Consumer Partners
2022-10-25Private Equity
Leadership Team
Kimberly Villatoro
Chief Executive Officer
Recent News
2026-01-16
Company data provided by crunchbase