Vitamin Well Group · 14 hours ago
Social Media & Community Specialist - Barebells
Los Angeles, CA
Full-time
Onsite
Entry, Mid Level
2+ years expVitamin Well Group is a company that provides great-tasting drinks, snacks, and protein products, with a strong presence in the US market. They are seeking a Social Media & Community Specialist to enhance the cultural and creative presence of Barebells on social media platforms, particularly Instagram and TikTok, while managing community engagement and content creation.
Food and Beverage
Responsibilities
Lead a social-first strategy where community is treated as a key brand channel, not just a response function
Define how the brand shows up in conversation—& across all social platforms
Act as the internal voice of the community
Own day-to-day community management across all platforms, ensuring timely, thoughtful, and on-brand engagement
Actively participate in conversations by responding to comments, DMs, mentions, tags, and UGC in a way that feels human, culturally aware, and brand-forward
Identify opportunities to turn engagement into storytelling: spotting standout comments, fans, and moments worth amplifying
Develop creative approaches to community interaction, including reactive replies, social-first moments, and platform-native conversation tactics
Monitor sentiment, trends, and feedback to identify opportunities, risks, and areas for brand growth
Create, curate, and publish content that sparks conversation, invites participation, and strengthens emotional connection with our audience
Ensure a strong, intentional content mix across product, lifestyle, culture, ambassadors, events, retail, and e-commerce
Continuously test new formats, storytelling approaches, and interactive content to deepen community engagement
Ensure tone of voice is consistent yet flexible—able to adapt to humor, trends, and cultural moments while staying true to the brand
Stay deeply tapped into platform behavior, emerging trends, and cultural moments to identify when and how the brand should show up
Lead real-time and reactive content moments that feel authentic and community-driven—not overly branded
Activate community around launches, events, partnerships, and ambassador moments—before, during, and after
Qualification
Required
2+ years experience in social media, marketing, or brand support roles
Strong understanding of Instagram, TikTok, and Facebook, including trends, formats, and best practices
Excellent organizational and time-management skills
Strong visual sensibility and attention to detail
Clear and confident communicator, both written and verbal
Comfortable working cross-functionally in a fast-moving, collaborative environment
Passion for culture, brand building, and digital storytelling
Preferred
Experience in CPG, food & beverage, lifestyle, or wellness brands preferred
Bonus points if you're interested in sports, wellness, or performance culture and have experience working with influencers
Company
Vitamin Well Group
At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products: Vitamin Well has a range of functional thirst-quenchers.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-08-06Acquired
Leadership Team
Ben Jones
CEO USA
Mikael Larsson
Chief Financial Officer
Recent News
2025-10-15
2025-01-28
Company data provided by crunchbase