Detroit Pistons · 18 hours ago
Director, Research & Consumer Insights
Detroit, MI
Full-time
Onsite
Director/Executive
7+ years expDetroit Pistons is a professional basketball team dedicated to empowering the community. They are seeking a Director of Research & Consumer Insights to lead the Business Intelligence team in transforming data into actionable insights that drive revenue and inform marketing and business strategy.
GamingNewsSports Leagues and Teams
Responsibilities
Lead, mentor, and develop the Consumer Insights team; set goals, uphold excellence, and promote innovation
Act as a strategic partner to Sales Leadership, Partnership Activation, Marketing and Ticketing, presenting insights to senior stakeholders in persuasive, executive-ready formats
Partner within the larger Business Strategy & Analytics function to drive database growth, operational efficiency, and integrated measurements across properties
Design and implement a comprehensive research plan and roadmap to support organizational goals
Lead qualitative and quantitative research initiatives (surveys, focus groups, panels, intercepts) to uncover drivers of purchase, loyalty, and engagement across ticketing, membership, retail/merch, and content
Translate complex findings into clear, actionable insights that inform go-to-market strategy, creative messaging, asset packaging, and partner storytelling
Monitor consumer trends, behaviors, and preferences to identify growth opportunities
Translate complex data into clear, actionable insights that inform marketing, sales, and product strategies
Establish insight standards, playbooks, and SLAs for recurring deliverables, e.g., quarterly trend reports, consumer profiles and personas, and campaign readouts
Identify sponsorship revenue opportunities at the asset, category, and prospect levels, craft compelling data stories and valuations for current and prospective partners
Conduct deep-dive analyses to address urgent business questions, e.g., partnership category trends, partner performance diagnostics, and audience growth opportunities
Assist in the development of persuasive narratives and sales enablement materials (proactive prospecting stories, partner recaps, category insights) that convert insights into revenue
Serve as the subject matter expert for asset measurement—including TV-visible signage, social media impact, and brand lift—to support pricing, packaging, and renewal/upsell strategies
Partner with Marketing, CRM, and Partnership teams to integrate insights into campaigns and initiatives
Present findings to senior leadership and stakeholders in a compelling, data-driven manner
Manage relationships with research and insights vendors and oversee the selection/optimization of tools and platforms for data collection and analysis
Establish KPIs for research projects and ensure timely delivery of insights that impact business outcomes
Qualification
Required
Bachelor's degree in Marketing, Business, Statistics, or related field; advanced degree preferred
7+ years of experience in consumer research, market insights, or related roles
Expertise in survey design, data analysis, and insight storytelling
Strong communication and presentation skills with the ability to influence senior stakeholders
Proficiency in research tools and analytics platforms
Knowledge of corporate sponsorships within the sports & entertainment industry
Ability to operate in a fast past, high demand environment successfully managing multiple projects and stakeholders simultaneously
Overall positive and professional demeanor with a customer-oriented mindset
Preferred
Advanced degree preferred
Company
Detroit Pistons
Detroit Pistons is a gaming website.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Laura Ferich
Chief Financial Officer
Richard Haddad
Chief Operating Officer & Chief Legal Officer
Recent News
2025-12-22
2025-10-25
Company data provided by crunchbase