Varsity Spirit · 6 hours ago
Director, Brand, Campaigns & Customer Engagement
Indiana, United States
Full-time
Onsite
Director/Executive
7+ years expVarsity Spirit is a leading global source for cheerleading, dance team, performing arts, and yearbook. The Director of Brand, Campaigns & Customer Engagement will guide the brand identity and integrated campaigns while leading a multidisciplinary team to drive B2B and B2C engagement.
ApparelEducationRetailTraining
Responsibilities
Lead the development and evolution of the Varsity Yearbook brand across all channels and touchpoints
Guide creative direction, tone of voice, and brand visuals through campaigns, content, and sales assets
Manage a multidisciplinary creative team across design, copy, and video
Collaborate with the Varsity Spirit Creative Director to ensure brand consistency while shaping the unique personality of the Yearbook division
Own the strategy and execution of integrated marketing campaigns supporting product launches, customer engagement, and lead generation
Oversee messaging, creative asset development, and channel distribution across digital, print, and in-person channels
Develop standout content including thought leadership, social storytelling, customer spotlights, and video
Design and execute multi-touch lead-generation campaigns in partnership with the digital and sales teams
Own top-of-funnel messaging, landing page strategy, paid media creative, and content offers that convert
Align with field and inside sales teams to support outreach at the regional and rep level
Lead B2B2C email strategy and execution, ensuring customer-facing email communications are timely, personalized, and effective
Oversee automated and campaign-based email programs that promote yearbook sales and senior ad purchases to parents and students
Collaborate with marketing ops, sales, and fulfillment teams to ensure alignment of message, timing, and goals
Support ongoing optimization and performance analysis of customer email campaigns and promotional offers
Partner with Product and Software teams to define go-to-market plans for new features, tools, and offerings
Contribute to product messaging, packaging, campaign strategy, and enablement content
Drive adoption through thoughtful storytelling and well-executed campaigns
Lead and mentor a creative and campaign-focused team, including content creators and designers
Collaborate across departments to align priorities and deliver cross-functional marketing programs
Manage timelines, workflows, and vendor partnerships to deliver high-quality work at scale
Champion process improvements and establish an 'in-house agency' mindset that drives clarity, speed, and excellence in execution
Qualification
Required
Strong understanding of lead generation, B2B2C marketing, and email automation best practices
Excellent communicator with both strategic vision and direct execution capabilities
Ability to thrive in a fast-paced, high-growth environment
Bachelor's degree in marketing, Communications, Design, or related field; MBA or advanced degree a plus
7+ years of experience in marketing, with at least 3 in a leadership or director-level role
Proven success leading integrated campaigns, brand strategy, and customer engagement programs
Experience managing creative and content teams, and collaborating with cross-functional stakeholders
Preferred
Experience in education, youth media, publishing, or ed-tech industries preferred
Benefits
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!
Company
Varsity Spirit
We fuel the passion and spirit found in every high school across America.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jeff Webb
Founder and CEO
Chris Darby
Vice President of Corporate Partnerships
Recent News
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