American Bar Association · 12 hours ago
Labor Law Sr Specialist Membership and Marketing
The American Bar Association (ABA) is dedicated to advancing the rule of law and ensuring access to justice. The Labor Law Sr Specialist in Membership and Marketing will develop and manage strategic membership development and marketing plans, oversee marketing efforts for entity programs, and serve as a liaison for members.
AdviceAssociationLegal
Responsibilities
Develop and manage strategic membership development and marketing plans, including all tactics, such as recruiting and retention campaigns and materials by direct and e‐mail, cost‐benefit analysis, customer service and benefits, member group segmentation, and tracking
Integrate all entity membership and marketing efforts for adherence to entity strategic and long‐range plan
Market membership, products, events, sponsorships and other services. Responsible for specific membership development and marketing budgets and for producing dues revenue
Serve as member liaison, which may include staffing member committees
Perform research, data analysis and regular reporting to aid in strategic decision making
Mentor and coach entity membership & marketing staff
Other duties as assigned
Qualification
Required
Bachelor's degree from four‐year college or university (or equivalent experience)
Minimum of 4‐7 years marketing and membership experience with a minimum of 2 years experience in the membership association context
Proven experience in marketing plan development, administration and evaluation required
Written/Oral Communications Skills ‐ Advanced
External Resource/ Vendor Management ‐ Advanced
Financial Management and Budget ‐ Advanced
Project/Campaign Management ‐ Advanced
Office software; Microsoft Office Suite, Relational database software, campaign management tools
Preferred
Master's Degree (Preferred)
Benefits
401(k)
Medical
Dental
Vision
Flexible spending accounts
Health spending accounts
Supplemental life and disability insurance
Prepaid legal programs
Complimentary membership to the American Bar Association
Company
American Bar Association
ABA provides practical resources for legal professionals, legal school accreditation, model codes of ethics, and more.
Funding
Current Stage
Late StageLeadership Team
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