Siemens Healthineers · 7 hours ago
Product Marketing Manager Education and Workforce Solutions
Cary, NC
Full-time
Onsite
Mid, Senior Level
$89K/yr - $123K/yr
4+ years expSiemens Healthineers is a leader in medical technology, committed to pioneering breakthroughs in healthcare. The Product Marketing Manager will drive outbound marketing activities, develop and implement marketing plans, and lead go-to-market strategies for new products and major feature launches.
Health CareHealth DiagnosticsMedicalMedical Device
Responsibilities
Drives outbound marketing activities. Designs action plans for their implementation and coordinates activities of various stakeholders
Develops and implements a unit-wide marketing plan, working with all departments to execute it
Develops product requirements and specifications from a marketing perspective and contributes to pricing, product messaging, and product market positioning
May develop product related Marketing strategies to drive product demand for assigned organizational unit(s) and may manage the outbound marketing activities for assigned products
May develop a forward-looking marketing strategy and product marketing plan in cooperation with accountable sales, product development, and other involved stakeholder
Lead go‑to‑market strategy for new products and major feature launches
Own product launch planning, execution, and measurement
Coordinate cross‑functional launch readiness with Product, Sales, Support, and Marketing
Develop clear, differentiated product positioning and messaging by persona, and use case
Create and maintain value propositions, product narratives, and storytelling frameworks
Ensure consistent messaging across all customers‑facing channels
Develop sales enablement materials (pitch decks, battlecards, one‑pagers, demos)
Train sales teams on product value, competitive differentiation, and buyer pain points
Partner with Sales Leadership to improve win rates and deal velocity
Conduct customer research to understand needs, pain points, and buying behavior
Analyze market trends and competitive offerings
Maintain up‑to‑date competitive intelligence and positioning strategies
Collaborate with Marketing on campaigns, content, and demand‑generation efforts
Support creation of product‑led content including web pages, case studies, blogs, and webinars
Contribute to pricing, packaging, and monetization discussions
Define success metrics for launches and messaging effectiveness
Track adoption, pipeline, revenue impact, and customer feedback
Continuously optimize positioning and go‑to‑market strategies based on performance data
Qualification
Required
4–8+ years of experience in product marketing, product management
Proven experience launching and marketing products successfully
Strong written and verbal communication skills
Experience working cross‑functionally with Product, Sales, and Marketing teams
Ability to translate complex product features into clear customer value
Strong analytical and strategic thinking skills
Benefits
Medical insurance
Dental insurance
Vision insurance
401(k) retirement plan
Life insurance
Long-term and short-term disability insurance
Paid parking/public transportation
Paid time off
Paid sick and safe time
Company
Siemens Healthineers
Siemens Healthineers is a healthcare technology company that provides diagnostic and therapeutic products and services. It is a sub-organization of Siemens.
10001+ employees
H1B Sponsorship
Siemens Healthineers has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (104)
2024 (70)
2023 (64)
2022 (89)
2021 (50)
2020 (86)
Funding
Current Stage
Public CompanyTotal Funding
$2.76BKey Investors
Ontario Together Fund
2021-05-25Grant· $2.5M
2021-03-25Post Ipo Equity· $2.76B
2018-03-16IPO
Leadership Team
Enno Nehrbass
SVP / Head of Strategy & Collaboration Mgmt Diagnostic Imaging
Anton Ebert
Technology Focus Topic Lead - Digital Twinning
Recent News
2026-01-21
Company data provided by crunchbase