Southcoast Health · 12 hours ago
Media Relations Strategist
New Bedford, MA
Full-time
Onsite
Mid Level
$61K/yr - $104K/yr
3+ years expSouthcoast Health is a not-for-profit health system dedicated to providing comprehensive healthcare in Southeastern Massachusetts and Rhode Island. They are seeking a Media Relations Strategist to enhance the organization's reputation by promoting service lines and providers through storytelling on social media and strategic media outlets.
CommunitiesHealth CareNon Profit
Responsibilities
Responsible for promoting the reputation and visibility of Southcoast Health, service lines and providers and building public trust through storytelling on social media and strategic media outlets
Supports Manager and acts as liaison with external media
Leads the development and execution of an effective social media strategy to support public communications and brand reputation efforts using a wide array of social media platforms
Develops and/or manages production of content including written, video, photography and graphics
Identifies newsworthy opportunities and assists with story pitches, interviews and press coverage as needed
Gather and analyze platform metrics while also monitoring community sentiment and brand reputation
Collaborates with Marketing & Communications teams, within the larger division and throughout the organization, including administrative leadership and clinical professionals
The role ensures compliance with HIPAA, privacy standards and communication protocols while maintaining a compassionate, patient-centered brand voice
Qualification
Required
Bachelors Degree in Marketing, Communications, Journalism or English or related field required
3+ years experience in a relevant role in Marketing, Communications and/or Social Media
A creative, strategic, innovative and forward-thinking tactician possessing the knowledge and experience in the tenets of traditional marketing
Demonstrates creativity and documented immersion in social media
Proficient in content marketing theory and application
Exhibits the ability to jump from the creative side of marketing to analytical side, utilizing data to effectively demonstrate why their work is analytically sound
Displays in-depth knowledge and understanding of social media platforms and how each platform can be deployed strategically
Displays the ability to effectively communicate information and ideas in written, photo and video format in a timely manner
Exercises sound judgment at all times
Must be fully vaccinated against seasonal Influenza and the COVID 19 virus or to be exempt from the requirement for medical or personal reasons by signing a statement certifying you are choosing to be exempt from vaccination once hired
Benefits
A culture of well-being that embraces, respects, and celebrates the rich diversity of one another and the communities we serve
Competitive pay and comprehensive benefits package
Generous Earned Time Off Package
Employee Wellbeing Program
403B Retirement Plan with company match
Tuition assistance / Federal Loan Forgiveness programs
Professional growth opportunities and customized leadership training
Available to regular status employees who are scheduled to work a minimum of 24 hours.
Company
Southcoast Health
Southcoast Health is a community based health delivery system.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Peter Medeiros
Executive Director - Chief Technology Officer (CTO)
Linda Bodenmann
Chief Operating Officer
Recent News
Providence Business News
2026-01-06
2025-10-17
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