Crunchyroll · 1 day ago
GTM Strategy & Operations Director
San Francisco, CA, United States
Full-time
Hybrid
Director/Executive
$185K/yr - $215K/yr
12+ years expCrunchyroll is a leading provider of anime and manga content, serving over 100 million fans globally. They are seeking a GTM Strategy & Operations Director to define and run the go-to-market strategy, ensuring alignment across regions and teams while improving operational effectiveness.
Subscription ServiceVideo
Responsibilities
Partner with the VP, GTM & Planning to define and run the go-to-market strategy with clear priorities, metrics, and alignment across regions, products, content, and BD teams
Advise senior leaders on GTM priorities and operational decisions with clear insights and recommendations
Design and improve how GTM teams plan, make decisions, communicate, and work together
Turn GTM strategy into roadmaps, plans, and OKRs; lead biannual planning across regions, products, and channels
Align regional, campaign, and LOB teams on shared GTM goals and initiatives
Oversee planning, reporting, and analysis to track progress, spot gaps, and improve execution
Run weekly GTM leadership meetings, offsites, and planning sessions focused on decisions and follow-through
Support cross-functional initiatives where GTM is central (market entries, launches, partner initiatives, channel expansion)
Lead cross-functional issue and crisis response so teams can act quickly during market, content, partner, or service changes
Improve how product, content, marketing, and BD teams plan and execute together
Drive ongoing improvements to GTM effectiveness, collaboration, and ways of working
Qualification
Required
12+ years of experience across GTM, marketing, product, or commercial operations in fast-growing, dynamic organizations
2–3 years experience in management consulting, or as a Chief of Staff in a global organization
Strategic and operational; designs and scales GTM frameworks and systems
Influences and aligns senior and cross-functional stakeholders
Clear communicator; creates executive-ready materials and simple narratives
Acts quickly in fast-changing environments
Builds, mentors, and coordinates distributed teams
Decisive and methodical; uses practical approaches to solve complex problems
Detail-oriented; identifies bottlenecks and improves processes across concurrent work
Collaborates effectively with product, content, marketing, BD/partnerships, and analytics
Self-starter; brings structure to ambiguity with a strong customer and market focus
Benefits
Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
Flexible time off policies allowing you to take the time you need to be your whole self.
Generous medical, dental, vision, STD, LTD, and life insurance
Health Saving Account HSA program
Health care and dependent care FSA
401(k) plan, with employer match
Employer paid commuter benefit
Support program for new parents
Pet insurance and some of our offices are pet friendly!
Company
Crunchyroll
Crunchyroll is a video service provider for Japanese animated productions and Asian media services. It is a sub-organization of Ellation.
1001-5000 employees
H1B Sponsorship
Crunchyroll has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (23)
2024 (15)
2023 (6)
2022 (8)
Funding
Current Stage
Late StageTotal Funding
$26.8MKey Investors
Otter MediaTV Tokyo
2020-12-09Acquired
2015-11-20Series Unknown· $22M
2010-03-25Series Unknown· $0.75M
Leadership Team
Punnoose Isaac
SVP and Head of Center for Data and Insights
Monique Barash
VP, People & Capabilities
Recent News
torrentfreak.com
2026-01-13
2026-01-11
Company data provided by crunchbase