Arc Worldwide · 10 hours ago
Associate Director, CX Media Analyst
Chicago, IL
Full-time
Hybrid
Senior Level, Lead/Staff
$107K/yr - $153K/yr
5+ years expArc Worldwide is the leading creative engine within Publicis’s group of commerce agencies, focused on creating Irresistible Commerce through data-driven insights. The Associate Director, CX Media Analyst will design and deliver analytical solutions, collaborating with teams to enhance analytics functions and drive impactful results in commerce media campaigns.
AdvertisingDatabaseMarketing
Responsibilities
Lead development and reporting services to build high-quality automated analytics solutions and help strengthen the core of our analytics application platform
Serve as a key resource to organize and benchmark individual commerce media program results, provide performance insights and optimization recommendations as well as identify cross program macro trends and optimizations across different brand, category and retailer programs
Collaborate closely with both internal and client teams to design and develop cutting-edge analytics solutions, define technical requirements, and oversee the development lifecycle
Use data storytelling to communicate with a variety of different audiences and stakeholders based on their unique needs, be it internal teams, client customer marketing managers or client sales teams
Integrate data and technology to help drive product development and roadmap creation, collaborating across teams to deliver scalable analytics / insights applications that enhance client business outcomes
Spearhead the development, testing, and assessment of analytics platform capabilities, productivity tools, and applications to drive impactful results
Propose and own the utility of analytic frameworks tailored to address specific client needs within the CPG & Retail vertical
Use category knowledge to assess current capabilities and data science offerings internally at Publicis across audience insights, investment strategy, media activation, measurement, and budget optimization, and then propose and own an Analytic Solutions Roadmap for the vertical
Qualification
Required
Education: Bachelor's or Master's degree in Data Science, Computer Science, Engineering, Marketing Science, Economics, or a related field
Minimum of 5 years of experience in data science, analytics, or consulting for the CPG and/or Retail sector
Proven experience in client-facing roles, delivering advanced analytic solutions for CPG/retail clients
Understanding of industry-vertical business processes (e.g., sales, distribution, supply chain, trade marketing) and a passion for leveraging data to drive innovation in the industry
Expertise in brand tracking studies, Marketing Mix Modeling (MMM), brand lift studies, balancing advertising and promotion goals, brand equity/brand building, performance marketing metrics, analytic frameworks and measurement models used in the CPG/retail sector
Technical Skills: Sufficient applied knowledge of advanced analytics methods that enable audience segmentation, budget scenario planning, and test & learn experimental designs
Certifications in analytics or data science (e.g., AWS Certified Data Analytics, Certified Analytics Professional)
Practical experience and understanding of the general AdTech/MarTech platform and vendor landscape (e.g., clean rooms, AMC, LiveRamp, Adobe, Salesforce), data cloud/mesh/lakes (e.g., GCP, Azure, AWS), and data platforms (e.g., Databricks, Snowflake)
Practical exposure to BI visualization tools (e.g., PowerBI, Tableau)
Experience with CPG/Retail data sources both Publicis-proprietary and third party, as well as trending industry software solutions
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Arc Worldwide
Arc Worldwide offers digital communications, direct and database marketing, promotions, and shopper marketing services.
5001-10000 employees
H1B Sponsorship
Arc Worldwide has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (3)
2023 (3)
2022 (1)
2021 (5)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
Soche Picard
CEO for North America
Elizabeth Harris
Chief Strategy Officer
Recent News
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2026-01-19
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