ASCD · 4 hours ago
Chief Marketing & Communications Officer
2111 WILSON BLVD SUITE 300 - ARLINGTON, VA 22201
Full-time
Hybrid
Director/Executive
10+ years expASCD is seeking a Chief Marketing & Communications Officer (CMCO) to serve as a strategic partner to the CEO and lead the Marketing & Communications Division. The CMCO will be responsible for increasing brand awareness, overseeing product marketing efforts, and ensuring the execution of integrated marketing and communications strategies that align with organizational goals.
AssociationNon Profit
Responsibilities
Establish and lead the Marketing & Communications Division, defining its mission, structure, and performance expectations
Serve as the owner of enterprise marketing, communications, and brand strategy
Align marketing and communications priorities with organizational strategy, revenue goals, and long-term growth objectives
Act as a strategic advisor to the CEO and executive leadership team on brand, audience, positioning, and reputational considerations
Translate organizational strategy into marketing and communications plans that drive awareness, engagement, and value creation
Lead end-to-end marketing strategy across product marketing, creative services, UX strategy, content production, inbound and outbound marketing, and marketing operations
Establish benchmarks, KPIs, and analytics frameworks to measure effectiveness, ROI, and contribution to organizational goals
Oversee integrated marketing strategies that support membership growth, event participation, product adoption, and partner engagement
Allocate financial and human resources to ensure cost-effective execution and strong performance outcomes
Oversee external agencies and vendors to ensure high-quality delivery aligned to strategy and budget
Oversee division budgets, resource allocation, and vendor relationships
Serve as the 'storyteller in chief' to ensure the message about who we are and what we stand for is clearly articulated to the community
Oversee the implementation of the ISTE+ASCD brand, ensuring consistency, integrity, and alignment across all channels, platforms, and experiences
Lead corporate, executive, and external communications, including public relations, media relations, crisis communications, and reputation management
Position ISTE+ASCD and its leadership as trusted voices and thought leaders in education, edtech, and learning innovation
Oversee messaging frameworks, narrative development, executive communications, and key organizational announcements
Lead crisis preparedness and response planning in coordination with executive leadership
Direct integrated digital engagement strategies across web, email, social, content platforms, and campaigns
Use audience insights, market intelligence, and data analytics to inform strategy, optimize performance, and guide investment decisions
Partner cross-functionally to ensure cohesive go-to-market execution for products, services, and initiatives
Ensure digital and marketing experiences reflect accessibility, equity, and user-centered design principles
Build, lead, and mentor a high-performing Marketing & Communications organization
Establish clear operating rhythms, workflows, and decision-making structures to support execution at scale
Foster a culture of collaboration, accountability, innovation, and continuous improvement
Develop internal marketing and communications capability across the organization through partnership and consultation
Qualification
Required
Advanced degree in Marketing, Communications, Business Administration, Education, or a related field
Minimum of 10 years of progressive leadership experience in marketing, communications, or brand strategy
Demonstrated success leading integrated marketing and communications functions with enterprise-level responsibility
Experience in education, edtech, nonprofit, or membership-based organizations is strongly preferred
Enterprise-level strategic thinking with strong execution discipline
Exceptional written and verbal communication skills with executive presence
Deep expertise in marketing strategy, brand management, communications, and digital engagement
Strong data literacy with experience using analytics to guide decision-making
Proven ability to lead cross-functional initiatives and influence senior stakeholders
Financial and operational acumen, including budget and vendor management
Clear, steady leadership style that brings structure to complexity
High emotional intelligence and the ability to build trust across diverse teams
Commitment to equity, access, and inclusive representation in storytelling
Ability to balance creativity with accountability and operational rigor
Sound judgment, discretion, and integrity
Preferred
Experience leading marketing and communications through organizational transformation
Familiarity with global educator audiences and professional learning ecosystems
Experience supporting revenue growth through integrated marketing strategies
Comfort operating in a matrixed, evolving organization
Company
ASCD
ASCD is where educators come to learn about new instructional strategies, grow as individuals, and thrive as professionals.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Richard Culatta
CEO
Sandra Husk
Interim CEO ASCD
Recent News
2025-03-27
Company data provided by crunchbase