Pacific Hospitality Group · 16 hours ago
Director of Field Marketing
Irvine, CA
Full-time
Hybrid
Director/Executive
$110K/yr - $120K/yr
7+ years expPacific Hospitality Group is a family-focused company committed to long-term value creation and sustainable growth. The Director of Field Marketing leads the coordination and operational integration of marketing efforts across all properties, ensuring effective execution of strategies and campaigns at the property level.
HospitalityResortsTourismTravel
Responsibilities
Serve as the primary corporate point of contact for all property-level marketing leadership (Directors of Property Brand Marketing)
Build strong relationships with GMs, property marketing leaders, F&B, Spa, Events, Sales, and Revenue teams to support property-level execution
Provide guidance on annual, quarterly, and monthly marketing priorities and ensure alignment with corporate strategy
Partner with corporate leadership to communicate brand, performance, and channel strategies to the field
Lead the quarterly and monthly planning cycles with each property
Facilitate alignment between home office strategic plans and on-property operational calendars (F&B, spa, events, seasonal activations)
Ensure property marketing calendars mirror the corporate channel calendars (email, social, paid media, blog, website, offers)
Maintain a consistent planning framework across all hotels
Ensure all home office–generated marketing assets (emails, social packages, campaigns, content, web updates) are deployed on time and accurately at each property
Track completion of property responsibilities such as content submission, approvals, operational updates, and deployment tasks
Identify delays, gaps, or challenges and proactively resolve them with property leadership and home office teams
Maintain a consolidated portfolio-wide deployment dashboard visible to corporate leadership
Serve as the governance lead for all property marketing workflows
Standardize project management tools, timelines, and communication procedures across properties
Develop and maintain SOPs related to property marketing deployment, including:
Content submission
Campaign readiness
Photo/video coordination
Operational updates
Approvals and turnaround times
Continuously improve processes to increase speed, efficiency, and execution quality
Host weekly marketing syncs with property Directors of Brand Marketing
Facilitate bi-weekly or monthly cross-functional meetings with corporate channel owners to align on priorities, deliverables, and timelines
Ensure the home office receives:
Timely F&B, spa, event updates
Photography and content inputs
Accurate menus, pricing, programming details
Property brand storytelling opportunities
Provide structured updates to the Head of Performance Marketing on field progress, risks, and performance insights
Onboard new property Directors of Brand Marketing into workflows, cadence, systems, and brand standards
Provide training on project management tools, content capture expectations, SOPs, and communication standards
Conduct property site visits to assess execution quality, brand consistency, and operational alignment with marketing needs
Identify capability gaps and propose solutions such as training modules, process improvements, or resources
Gather execution- and experience-based insights from properties to inform corporate strategy
Track deployment KPIs for each property (on-time rate, content delivery, accuracy, readiness) and share with leadership
Monitor competitive activity within each destination and share market observations with corporate teams
Provide structured feedback to corporate channel owners to improve the relevance and impact of campaigns
Qualification
Required
7–10+ years of hospitality marketing, multi-property marketing, operations, or brand leadership experience
Strong project management and operational leadership skills; ability to align multiple stakeholders
Experience working with both centralized corporate structures and property teams
Exceptional communication and relationship-building capabilities
Strong understanding of hotel operations, F&B programming, spa services, and event/experiential marketing
Proven success implementing processes and ensuring compliance in decentralized environments
Highly organized, detail-oriented, and skilled at managing complex timelines across multiple properties
Ability to travel regularly to properties as required
Company
Pacific Hospitality Group
Pacific Hospitality Group is a hospitality company that provides hotel management services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Paul McCormick
President and Chief Operating Officer
Recent News
Hospitality Net
2024-02-09
Hotel Management
2023-12-23
Company data provided by crunchbase