Erlanger · 5 hours ago
Sr. Marketing Strategist - Full Time
Chattanooga, TN
Full-time
Onsite
Senior Level
5+ years expErlanger is a dynamic healthcare organization looking for a Sr. Marketing Strategist to enhance their marketing efforts. The role involves collaborating with various teams to design and execute marketing strategies that support patient acquisition and brand visibility across clinical service lines.
Hospital & Health Care
Responsibilities
Serve as the lead marketing strategist for assigned clinical service lines, physician groups and/or entities (assignments to be determined)
Translate business goals and clinical priorities into clear, targeted marketing strategies and tactical plans
Partner with service line leaders and administrative stakeholders to understand patient access objectives, competitive positioning, and growth targets
Frame marketing work through the dual lenses of financial ROI and community impact
Act as the internal client lead for assigned service lines liaising with creative, digital, content, and communications teams to deliver coordinated campaigns
Lead development of briefs and guide campaigns from concept through execution, ensuring messaging is consistent, timely, and audience-relevant
Collaborate with the Marketing Specialist to manage deliverables, timelines, and day-to-day coordination
Work alongside external agency partners, contractors, and consultants (e.g., Creative Partner, Web Strategy Partner, Media Buyer, etc.) to ensure seamless collaboration, brand consistency, and timely delivery
Serve as a connector between internal stakeholders and external vendors to drive efficient processes, clear communication, and shared accountability for outcomes
Help manage expectations, priorities, and feedback loops to ensure partner relationships remain strategic, efficient, and in service of Erlanger's broader marketing goals
Ensure digital assets and content for assigned service lines are accurate, engaging, and aligned with brand standards
Collaborate with digital and content teams on SEO, provider listings, Google Business Profiles, and service page enhancements
Identify and elevate compelling narratives patient stories, physician profiles, research, and innovation that build brand credibility
Define KPIs in partnership with the Marketing Director and system leadership to track campaign performance and business impact
Monitor marketing analytics dashboards and translate data into actionable insights
Recommend ongoing refinements based on performance, community feedback, and evolving strategic priorities
Qualification
Required
Bachelor's degree in marketing, Communications, Healthcare Administration, or related field
5-7 years of experience in marketing, preferably in healthcare, service line strategy, or agency settings
Proven ability to lead cross-functional campaigns that produce quantifiable results
Strong understanding of digital marketing, CRM, content strategy, and patient journey marketing
Experience collaborating with clinical teams, operational leaders, and multiple internal departments
Preferred
Master's degree
Familiarity working with or managing external vendors and marketing partners is preferred
Company
Erlanger
Erlanger, named among "America's Best Hospitals" by U.S.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Angel Moore, Esq.
CEO, Erlanger CHC's & Erlanger Health System Vice President Population Health
Stephanie Boynton
VP/CEO Erlanger Bledsoe/SVED and EWCH
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