State of Michigan · 16 hours ago
MEDC Corporate: Senior Vice President, Market Growth & Business Attraction
Lansing, MI
Full-time
Hybrid
Director/Executive
10+ years expThe State of Michigan is seeking a Senior Vice President, Market Growth & Business Attraction to lead the business attraction and market development activities for the Michigan Economic Development Corporation (MEDC). This role involves directing marketing strategies, overseeing industry initiatives, and collaborating with various stakeholders to promote business growth and retention in Michigan.
GovernmentOffice AdministrationSocial Media
Responsibilities
Leads, directs, and manages the work of staff members to ensure that work objectives and results are aligned with business attraction, market development, field marketing and industry services goals and overall MEDC goals and vision
Develops and implements strategies for effective business attraction, industry and market services for the MEDC
Oversees proactive targeted, market development strategies to expand opportunities for Michigan businesses, regions, and support strategic, targeted national, and international attraction
Makes strategic decisions on attraction pipeline and project support by MEDC, in collaboration with SVP of Regional Prosperity and SVP of Business Development Programs & Execution
Directs and supports implementation of a cohesive narrative around Michigan as a global destination for business growth and retention
Oversees the analysis of complex/confidential site queries with multiple and varying factors to attract businesses to move to or expand within Michigan
Creates and implements a comprehensive industry and marketing services strategy
Works with the Strategic Planning team and MEDC leadership to develop, maintain and refine the strategic vision for the industry image of the MEDC; participates in external presentations to promote the MEDC and its focus industry messaging
Oversees and supports the development of strategies to leverage federal industrial policy and attract federal funding to Michigan to secure new business attraction opportunities and strengthen ecosystems in strategic focus industries
Directs the development and implementation of creative and effective industry marketing strategies, images and plans for implementing programs, initiatives and attraction efforts
Interacts regularly with individual business leaders, stakeholder groups, government agencies, legislators, economic development and partners/various boards, the media and more as needed to facilitate and ensure the MEDC’s ability to execute strategic and tactical industry marketing plans
Provides effective leadership in planning, budgeting and executing the corporate strategic plan and annual tactical plan
Represents the Chief Communications & Attraction Officer and the CEO, as necessary
Performs other special assignments as requested by leadership
Qualification
Required
Bachelor's degree from a four year college or university in Business/Marketing, Economics, Finance, or related field; or equivalent combination of education and experience
Minimum of ten years related experience and/or training in field marketing, project development and promotion, industry sectors, budgeting, finance, and/or planning
Company
State of Michigan
State of Michigan is an American midwestern state located in the union of the United States.
10001+ employees
H1B Sponsorship
State of Michigan has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2021 (2)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
US Department of Commerce, Economic Development Administation
2022-09-02Grant
Leadership Team
Brad Stoddard
Director, Office of Michigan's Public Safety Communications System (MPSCS)
Recent News
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